Digital Marketing Manager

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Take ownership of digital marketing strategy for Piplsay and run marketing campaigns to drive brand visibility and lead generation

Setup full-funnel marketing automation and integration with CRM, website, and any other external platforms, as needed

Create workflows and conduct rigorous A/B testing to improve campaign effectiveness, conversion rates and marketing ROI

Maintain marketing automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

Establish processes for end-to-end lead tracking, lead scoring, and contact segmentation

Collaborate with the product and marketing leaders to plan growth campaigns and execute

Manage omni channel analytics and harness data to optimize campaigns and make decisions for future growth strategies

Closely work with the marketing leader develop growth marketing strategy, channel mix, and revenue attribution models

Stay current on the latest SaaS marketing strategies, and share new growth hack plans with the team

Essential

3+ years of marketing automation experience with hands-on expertise on digital channels including Website, Email, SEO, SEM, Social

A proven background in operating CRM and Marketing Automation platforms with a good knowledge of setting up workflows

Deep understanding of marketing analytics and channel optimization

Excellent verbal and written communication skills in English

Job Types: Full-time, Regular / Permanent

Salary: 18,000.00 - 25,000.00 per month

Benefits

Cell phone reimbursement

Schedule

Day shift

Supplemental Pay Types

Commission pay

Education

Bachelor's (Required)

Experience

Digital marketing: 4 years (Required)

total work: 4 years (Required)

PPC Campaign Management: 1 year (Required)

Responsibilities

Plan and execute digital marketing campaigns

Monitor and analyze effectiveness of marketing content

Develop and manage website content

Find and target audiences

Qualifications

1+ year of marketing experience

Content creation skills

Excellent communication and organizational skills

Full time