Digital Marketing Manager

Role Summary

Lead digital marketing and performance marketing end-to-end across all platforms, including social media, search, email and website, for Deciml, a round-up investing fintech app. Create campaigns, monitor and optimise spends and track performance on a daily basis.

Responsibilities

Plan, develop and execute digital ad campaigns, including Facebook, Instagram, YouTube, Search, Email, and any other relevant platforms.

Monitor daily campaign performance and make optimisations across audiences, copy, assets and ad units.

Manage campaign budgets and schedules.

Develop a regular cadence to refresh content for both organic and paid requirements. Think creatively about campaign and content deployment and work with in-house content team to deliver the right assets for the same.

Manage organic social media feeds, including Instagram, Facebook, LinkedIn, YouTube, etc, working

closely with content team on requirements.

Manage Google Analytics and Google Adwords program.

Own and maintain digital analytics, campaign metrics and campaign reporting.

Ensure proper tagging of all campaigns to track performance.

Presenting recommendations to larger marketing team.

Develop A/B and multivariate testing methodologies to improve campaign performance.

Desired Qualifications

3-4 years of relevant experience in Digital Marketing at scale.

Experience working on App Marketing, Facebook Ads Manager, Google Adwords, Email Marketing, etc.

Proven experience in delivering effective and innovative digital campaigns.

Strong understanding of digital analytics, web metrics, with the ability to generate, analyse and interpret

data.

Data-driven, proficient in MS Office, especially Excel.

Desired Qualities

Ability to think creatively about how to deploy content to drive business metrics.

Proactive and able to work independently.

Strong verbal and written communications skills.

A commitment to quality and a thorough approach to the work.

Ability to problem-solve and come up with creative solutions.

Flexible attitude, ability to perform under pressure.

Location:

Pune; Limited to no travel

Full time