Digital Marketing Executive

Company Overview

Beacon Group India, a division of Beacon Diagnostics Private Limited, is a leading manufacturer and marketer of in-vitro reagents and instruments in the global diagnostic industry. With over 32 years of experience in the industry, our company has a strong reputation for developing and marketing innovative products. We are committed to automation and simplification of laboratory processes to improve efficiency and productivity.

Job Overview

As a Digital Marketing Executive at Beacon Group India, you will be responsible for planning and executing the company's digital marketing campaigns. This includes developing marketing strategies, creating engaging content, managing social media platforms, and analyzing campaign performance. This is a full-time position based in Navsari, Gujarat, India, with an employment type of 'Full-Time'. The ideal candidate will have 1 to 3 years of experience in digital marketing.

Qualifications And Skills

1 to 3 years of experience in digital marketing

Solid understanding of marketing principles and strategies

Experience in developing and implementing marketing campaigns

Proficiency in social media platforms and analytics tools

Strong written and verbal communication skills

Creative mindset with the ability to generate innovative ideas

Excellent analytical and problem-solving skills

Attention to detail and ability to work on multiple projects

Team player with good interpersonal skills

Roles And Responsibilities

Develop and implement digital marketing strategies to achieve company objectives

Manage and optimize digital campaigns across various channels, such as search engines, social media, and email marketing

Create engaging and creative content for website, social media platforms, and email marketing

Monitor and analyze campaign performance using various analytics tools

Stay up-to-date with industry trends and developments to identify new digital marketing opportunities

Collaborate with cross-functional teams to ensure cohesive and integrated marketing initiatives

Maintain a strong online presence and brand consistency

Full time