Digital Marketing

Skills Required

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Solid understanding of performance marketing, conversion, and online customer acquisition

SEO Executive Responsibilities

Conducting on-site and off-site analysis of web SEO competition.

Using google analytics to conduct performance reports regularly.

Creating high-quality SEO content.

Assisting with blog content.

Leading keyword research and optimization of content.

Keeping up-to-date with developments in SEM.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Full time