Senior Manager - Doowup

About DOOWUP:

DOOWUP is a newly launched interiors brand under the umbrella of HomeLane. DOOWUP was founded on a simple idea - Designing your home shouldn't be a hassle. Our team has created a shopping experience unlike any other. We make the interior decision making process easy for you as well as it is easy on your pocket. We at DOOWUP are on a mission. A mission to help you do up your home, just the way you want it. From gorgeous kitchens to wardrobes, we're here to give you curated, affordable interiors at the click of a button.

DOOWUP aims to make designer-crafted interiors available to all homeowners. Homes worth Rs 50-100 lacs make up 33% of the residential real estate market in India. With DOOWUP's pocket friendly & contemporary interior solutions, we aim to be the largest branded player in this segment across tier 1, 2 & 3 cities of India within the next 3 years. We will serve around 750+ customer over the next one year.

Role description :

You will be responsible for the growth and P&L of the region, the customer experience we offer our clients & prospects, and the development & management of the team. This is a highly entrepreneurial role, and will need you to be great at 0 to 1 and at 1 to 10.

Your span of control will include the city sales, design and operations teams. You will lead our relationship with all city-based partners & vendors (manufacturers, Installation vendors, HDS vendors, local service providers who enable business for us). In this role, you will also work closely with the central HomeLane team based in Bengaluru, to derive DOOWUP brand & business.

KPI :

Sales / New order booking

Conversion of Orders to Handovers

Collections

Contribution Margin (Profitability)

Customer Experience - NPS

Contribution Margin = Revenue - Cost of Goods Sold - Design Costs - Square Partner Payments - Internal Ops Cost - Marketing Costs (Online & Offline customer acquisition, Branding)

Responsibilities :

Customer Acquisition:

Work with marketing and offline channels teams to get the right leads as per targeted customer segment

Convert leads to meetings through email, voice and text campaigns

Ensure adequate staffing for meetings - Drive meeting-SLAs

Drive order closure (Sales) :

Leverage our technology capabilities: Spacecraft, IQ, Modular Quotation App, Salesforce

Drive sales SLAs - sales follow ups, revised quotations, site visits (as needed)

Manage overall marketing budget

Based on city target

Customer servicing

Design :

Manage 10-40% process of design to ensure customers get a top-notch experience

Hire & retain Design Manager, Design Relationship Managers & in collaboration with HomeLane People Team

Operations :

Installation

Managing customer escalations across Design, production and Installation should also feature here

Ensuring that DOOWUP is delivering per commitment on every single project

Hiring and employee performance management

Partner Management :

Installation Management

Vendor Management in the city

Job Requirement

Who we are looking for

Strong people management skills, with a track record of building and managing high performance teams

Seasoned entrepreneur / P&L owner with 5-8 years of experience in fast-paced, high growth setups

Strong bias for action, customer centricity and deep-dive traits

Spotless ethics & disciplinary record

Full time