Marketing:Marketing Manager - Brand & Subsidiary

About

The Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries. The Key role of

the marketing function is to influence consumer behavior & help the various businesses of the bank achieve their business

goals by developing a cohesive brand & marketing strategy that drives awareness, affinity & therefore consideration for

Brand Axis. Marketing department is also the custodian of Brand Axis, (i.e.) What does the Brand stand for, Our Brand

Philosophy etc. .

About the Role

The primary responsibility of the role is that of Brand custodian. The individual in the role will aid the Brand head in ensuring

Brand cohesion across the Bank & the group, Ensure Brand assets are safe guarded at all time, aid in the development of

strategic Brand & Marketing strategy,aid in development of advertising & communications initiatives.

Key Responsibilities

- Mange & Safe guard Axis Bank Brand & Subsidiary brands

- Co-ordinate with various stakeholder - Product/Business teams, Agencies, finance team to deliver key marketing &

Brand KPI

- Ideations, conceptualizing & Development of Brand & Marketing strategy.

- Ideation, conceptualizing& Development of Advertising & Communication initiatives.

- Conceptualize, design & develop Axis corporate Brand literature & communications inline with the overall brand

guidelines

- Maintain brand integrity across product lines across all mediums for internal and external communication

- Manage ORM for Axis Bank

Qualifications

Optimal qualification for success on the job is:

. MBA in Marketing

. 11 - 15 years of experience in Marketing

Role Proficiencies:

For successful execution of the job, a candidate should possess the following:

. Knowledge - Brand key, Brand identity, Marketing, advertising development, strategy development

. Skills - Good communication and presentation skill, working in ambiguity, self-driven,

Full time