Content Creator

About AL Circle

AL Circle Pvt Ltd is the world's first platform that addresses the entire Aluminium value chain from bauxite, alumina, primary Aluminium, to end users and recycled metal, making it a one-stop solution for the industry. Aluminium is the only green metal with a 100% recyclability and a steady growth of 5% over the past decade. AL Circle is an effort to further the greening of this ecosystem through our digital tools that inform, educate, and connect buyers and sellers from across the globe. Built on 4 decades of industry know-how from the parent group, AL Circle has built its own place in the industry today with over 30k registered users, readership in 195 countries, and already over 2500 products listed from over 90 countries.Â

AlCircle has two wings â one is dedicated to Knowledge and information and the other is the Worldâs only Marketplace focused completely on Aluminium order to continue increasing this market capture and meaningfully contribute to the aluminum value chain AL Circle needs to strategically grow its content platform to becoming an unparalleled aggregator of: new developments, key trends, and upcoming changes in the Aluminium industry. This will require analysis and mapping of industry professionals, freelancers, students, other media channels to source the most relevant and upcoming topics and voices for our readers to learn from.

These will be the focus areas for the Content Creator working alongside the existing content team to chart a map for the organization to grow content quality offerings exponentially and ensure global coverage through voices from various industry stakeholders. Leveraging technology will be a big part of the role to supplement the aggregation plans and make the operations efficient and uninterrupted.

The role will report to the Senior Manager

Responsibilities of the Role

We are looking for a creative and strategic Content Marketing Manager to develop engaging and compelling content that promotes our brand, products, services and values across various digital platforms.

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â      Generate marketing collateral to boost brand awareness, generate leads, and acquire customers.

â      Produce content across digital platforms: website, blog, social media, email, and ads.

â      Develop compelling copy to convey key messages, product features, and benefits.

â      Enhance content for SEO and UX to enhance organic visibility and engagement.

â      Ensure consistent brand messaging across all content touchpoints, aligning with company values and guidelines.

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Research and analysis:

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â      Research industry trends, customer preferences, and competitor activities to inform content strategy.

â      Stay current with emerging content formats, platforms, and technologies for enhanced effectiveness.

â      Monitor content performance with analytics tools, making data-driven recommendations for improvement.

Collaboration:

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â      Collaborate with designers, videographers, and team members to create diverse web and social media content.

â      Coordinate with cross-functional teams (marketing, sales, product, design) to align content with business goals.

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Desired skills & background

â      A strong understanding of marketing principles and a passion for storytelling.

â      Exceptional writing and editing skills, with a keen eye for detail and grammar.

â      Strong understanding of digital marketing principles, content marketing, and best practices.

â      Knowledge of content management systems (CMS), social media platforms, and marketing automation tools.

â      Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions.

â      Excellent project management and time management skills, with the ability to prioritize tasks and meet deadlines.

â      Strong interpersonal and communication skills, with the ability to collaborate effectively in a team environment.

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Experience and qualification:

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â      Proven experience of 3+ in content creation, copywriting, or content marketing roles.

â      Experience in B2B businesses is a plus

â      Bachelor's degree in Marketing, Communications, Journalism, or related field

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Job Location: Kolkata

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