Digital Marketing Specialist

LaSalle Network has partnered with a dynamic retail company committed to delivering exceptional products and experiences to their customers. They pride themselves on their innovative approach to retail, blending traditional values with cutting-edge digital strategies. As they continue to expand their online presence, they are seeking a talented Digital Marketing Specialist to join their team in the northwestern Chicago suburbs.

We are looking for a Digital Marketing Specialist with 3-5 years of experience to oversee digital marketing initiatives, including email marketing, website management, digital advertising and social media. The ideal candidate will be a strategic thinker with a passion for driving results through innovative digital campaigns. This role requires a blend of creativity, analytical skills and technical expertise to optimize their online presence and drive customer engagement.

As a Digital Marketing Specialist, you will have the opportunity to make a significant impact on an online presence and contribute to the continued success and growth of a business. They offer competitive compensation, comprehensive benefits and a collaborative work environment where your ideas and contributions are valued.

Digital Marketing Specialist Responsibilities:

Develop and execute digital marketing strategies to drive customer acquisition, engagement and retention

Manage email marketing campaigns, including content creation, segmentation and performance analysis

Oversee website management, including content updates, SEO optimization and user experience enhancements

Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook and Instagram

Create and curate engaging content for social media channels to enhance brand visibility and foster community engagement

Monitor and analyze key performance metrics to measure the effectiveness of digital marketing initiatives and optimize campaign performance

Stay informed about industry trends, emerging technologies, and best practices in digital marketing to drive continuous improvement

Digital Marketing Specialist Requirements:

Bachelor's degree in Marketing, Communications or related field

3+ years of experience in digital marketing, with a focus on email marketing, website management, digital advertising and social media.

Proficiency in marketing automation platforms (e.g., Mailchimp, HubSpot), content management systems (e.g., WordPress) and social media management tools (e.g., Hootsuite)

Strong analytical skills and experience with data-driven decision making

Excellent communication skills, with the ability to create compelling content for digital channels

Proven track record of driving results through successful digital marketing campaigns

Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively

Knowledge of retail industry trends and consumer behavior is a plus

If you are a strategic thinker with a passion for digital marketing and a drive to succeed, we want to hear from you! Please apply to this Digital Marketing Specialist today to join our client's team and take your career to the next level.

Thank you,

Lizzy Bann

Principal, Marketing Recruiting

LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.