Programmatic Optimizer

The Programmatic/Paid Social Manager is expected to be a driven digital marketer in the Integrated Marketing Communications department that is capable of both tactical execution and strong client communication. A Manager is expected to own the development of strategy deliverables that fall within their given skillset and should be able to assist on more generalized deliverables. A Manager may be asked to take ownership of clients and execute both tactical and client management responsibilities and may also be asked to manage specialists or senior specialists.

This individual should be comfortable enough with tactical campaign implementation in their channel(s) of expertise that they require very minimal oversight and can also make strategic decisions as needed. They may require some guidance on high-level strategy and/or client communication from a Senior Manager or Director, but should be proactively striving to take more and more ownership of account responsibilities and strategy.

Essential Duties and Responsibilities:

Acts as Manager on Programmatic and Paid Social projects and clients, alone and/or in partnership with a Sr. Manager or Director

Capable of self and specialist management of time while working across multiple workstreams

Uses tactical implementation mastery to execute on channel-specific client deliverables

Provides proactive strategic growth ideas on owned accounts, and handles ownership of account profitability

Provides leadership and mentorship to more junior level staff, working to help nurture their careers

Technical Programmatic

Able to traffic, plan, buy, optimize and report on numerous programmatic media channels (GCM, GA, DV360, Amazon, Roku, Direct Buys, Trade Desk)

Exhibit a mastery of technical programmatic and paid social strategy. Algorithmic understanding/optimizations for each platform.

Proper account structure setup and tracking implementation.

Knowledge of iab (standard) creative specs and how to inform a client on best creative practices

Share campaign performance in a cohesive way that gives an actionable outcome and deep analysis

Client Communication and Strategy

Effectively identify and communicate reports, topics, strategies, and tactics with clients on paid social and related marketing channels via e-mail, phone, or in-person

Training

Support and provide formal paid social and programmatic trainings on concepts and tools

Assist in informal, hands-on training sessions on tools, social concepts, and client communication

Support development of new processes, as well as refinement of existing social processes

Account Management

Manage and monitor social projects and deliverables with limited supervision

Reporting: Extract insights from campaign data, identify relevant trends and provide well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives

Identify innovative and measurable solutions applying foundational social knowledge to help reach client goals

Managing scope of client work, tracking timelines and client hours, execution and delivery of projects, and client communication.