Digital Marketing Specialist

Responsible for executing, optimizing, and reporting on the lead generation and nurturing process utilizing various marketing platforms and techniques to increase marketing qualified leads conversion rates to opportunities and opportunity wins.

Duties and Responsibilities:

Marketing Planning

Digital, traditional media and event marketing strategies, business plans and budgetary requirements to meet company growth objectives in the US region.

Annual business plan and monthly tracking report on Marketing Qualified Leads (MQL) as well as opportunity generation and opportunity wins generated from MQL.

Other third-party digital advertisement opportunities.

Drive the creative process in generating all contextual concepts on digital media.

Digital Marketing Activities

Work with the Marketing Communications Manager, Director of Global Digital Marketing, US Product Marketing Managers and Verticals Marketing Manager to implement and execute various digital marketing campaigns for the US in accordance with the KPIs set for the year.

Online traffic on all digital touch points, track conversion rates and make improvements to contents and websites to achieve KPI.

Optimizing, and reporting on SEO/SEM campaigns, marketing database, email, social and display advertising campaigns.

Configuring and executing lead generation and nurturing campaigns utilizing Marketo Marketing Automation, SAP Hybris personalization engine platform and salesforce CRM.

Familiar with latest developments with digital marketing, traditional marketing, events and industry user practices and expectations surrounding IDEC customers. Provide thought leadership and perspective for adoption where appropriate.

Research on marketing trends, customer demand, and other necessary information required to assure continuous inflow of dynamics for continuous evolution of marketing automation approaches.

Awareness of competitors and positioning of their marketing communication approaches.

Develop as needed, any changes or additional business processes which can result in improving the opportunity generation and conversion rates.

Support

Training of international peers when needed.

May be required for key internal meetings outside of the US.

Qualifications:

Degree in Marketing, Business Administration, or relevant field.

Work experience as a Digital Marketing Specialist, Paid Media Specialist, Email Marketing Coordinator, or similar role executing, optimizing, and reporting on digital marketing activities

Knowledge of SEO, web analytics, and Google Ads.

Familiar with CRM software and digital marketing tools and techniques.

knowledge of HTML and website building.

Salesforce, Google Analytics, and Google Ads certifications a plus.

Personal Attributes:

Analytical and problem-solving skills.

Ability to manage multiple projects simultaneously in a fast-paced environment.

Organized and detail oriented.

Thinker with data-driven analytical aptitude.

Learner and not afraid to ask questions.

Interpersonal and team management skills.