Social Media Marketing Specialist

Company Description

At Redefine Nutrition, we are redefining the fitness industry with our innovative, high-quality sport supplements, innovative functional foods, and fitness lifestyle gears. We believe in empowering athletes and fitness enthusiasts of all levels with the best nutritional support to enhance their performance and well-being. We're not just a company; we're a group of wellness-conscious individuals passionate about bringing the the best supplements, functional snacks and gear for our fans, who eats, sleeps and breathes branding.

Role Description

This is a full-time Social Media Marketing Specialist role at Redefine Nutrition located in Alpharetta, GA, with flexibility for some remote work. The Social Media Marketing Specialist will be responsible for managing social media accounts, finding and building relationships with content creators, creating social media content, executing digital marketing campaigns, and collaborating with the marketing team to develop effective communication strategies. This is a hybrid role, with Monday/Wednesday/Friday in the office and Tuesday/Thursday at home.

Create engaging and informative content for various platforms, including social medias, websites, blogs, and email, paid ads, SMS, and other marketing campaigns.

Manage all company social media channels including Instagram, Tiktok, Youtube, Facebook, Pinterest, and LinkedIn.

Manage UGC production schedule via brand ambassadors, micro-niche influencers and other strategic key industry partners.

Edit and proofread in-house and user generated contents to ensure clear and consistent branding.

Discover, support and maintain relationship with UGC creators.

Conduct research to gather relevant information and ensure accuracy of content.

Collaborate with marketing team to develop content strategies that align with company goals and target audience.

Utilize content management systems and other relevant tools/apps to upload, publish, manage content.

Optimize content for search engines (SEO) to increase visibility and drive traffic.

Stay up-to-date with industry trends and best practices in digital marketing and content creation.

Qualifications

Social Media Marketing, Social Media Content Creation, and Digital Marketing skills

Experience in Marketing and Communication

Strong written and verbal communication skills

Knowledge of social media platforms, azanalytics, and engagement techniques

Experience in content development and copywriting

Ability to collaborate with cross-functional teams and work independently

Bachelor's degree in Marketing, Communications, or related field

Certification in social media or digital marketing is a plus