Performance Marketing Analyst

WHO IS ESET?

We are a global digital security company, protecting millions of customers and thousands of companies worldwide. We believe in a positive digital future. This is reflected in how we do business and our commitment to managing our company in socially responsible and environmentally sustainable ways.

WHAT YOU'LL DO:

Performance review and optimization of all paid media campaigns. Maintains and reports on program performance in North American (US and Canada) markets.

Hands-on CRO / UX experience using Adobe Target or equivalent web testing platform and driving content improvement initiatives to maximize conversion through content targeting and personalized user experiences

Design, run, and evaluate UX tests Conduct multivariate or A/B website tests, aiming to improve overall customer lifetime value.

Develop near and long-term paid media campaign strategies, roadmaps, and execute tactics that increase revenue, site traffic, conversions, and ROAS.

Grow and optimize our website through testing (A/B and multivariate) with ad copy, landing pages, bid strategies, negative keywords, etc.

Communicate and direct Google teams in the US and Slovakia to understand best practices, test new beta solutions, and continuously improve the performance of programs in flight and upcoming.

Analyze KPIs and making recommendations that correlate directly to leads and revenue acquisition.

Analyze cost per lead, click-through rates, cost per clicks, value of a click in the PPC market, churn, sales attrition, and other trends to make recommendations influencing revenue and operating margins patterns inclusive of return on marketing investment and ad spend.

Assists with on-page landing page testing using conversion rate optimization strategies through A/B testing to improve campaign performance.

Performs regular campaign optimization activities to improve performance and maximize ROAS.

Performs competitive research to identify opportunities in all digital channels.

Work directly with the Affiliate Marketing Manager to recommend new partners and strategize on growth opportunities.

Create purchase orders for all media buys and mange the monthly marketing expense report.

WHAT YOU'LL HAVE:

Bachelor's Degree required; Business or Marketing preferred

2+ years’ experience working in digital marketing/analytics for a company receiving > 25,000 monthly visits or digital marketing agency

Google Ads, Google Analytics, or user experience certifications preferred

Digital agency experience a plus

Fundamental knowledge and experience with web analytics tools and interfaces, i.e. Adobe Analytics and/or Google Analytics.

of Adobe Analytics, Adobe Target, Google Analytics 360, Hotjar and/or similar and recognizable tools

knowledge of HTML / CSS / JS and experience with popular content management systems i.e. Typo3, Drupal, WordPress is a plus

WHAT WE OFFER:

401(k) matching

Dental Insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Volunteer Time off opportunities

Tuition reimbursement

Vision insurance

Remote and Hybrid Working environments