Performance Marketing Associate

Job Title - Performance Marketing Associate

Key responsibilities:

● Plan & execute performance marketing campaigns across various channels - Google

Ads, Facebook Ads, 3rd party networks, etc.

● Take ownership of online campaigns and revenue.

● Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-End

Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion

funnels.

● Running experiments on paid digital channels to find incremental value of digital

marketing across user and customer cohorts.

● Designing experiments to improve the overall contribution of digital marketing

towards business in a profitable manner.

● Coordinate with the internal product, tech teams for timely execution of various digital

marketing tasks and initiatives.

● Monitor and keep track of essential funnels and events in Marketing setup.

● Responsible for campaign management - planning, monitoring, optimization &

reporting.

Who will Qualify

● 1+ years of relevant experience especially in Google Ads. Experience with e-commerce

businesses will be an advantage.

● Highly data-oriented approach towards planning and problem-

solving.

● Self-motivated and willing to work in a startup environment

● Strong analytical skills and the ability to analyze data

● Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics,

Appsflyer etc.)

● Hands-on experience with performance marketing channels Google ads, Facebook Ads,

etc. in managing the marketing budget at scale along with the business objectives & KPIs

like ROAS, CPI, CAC, LTV, etc.

● Proven track record of increasing user acquisition, engagement, and retention and

meeting/exceeding revenue and profitability goals.