Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Organization: Ashraya Hastha Trust

Location: Bangalore

We are seeking a creative and strategic Social Media Marketing Specialist & Website Manager to join our team. The ideal candidate will be passionate about leveraging social media platforms to raise awareness of our grant-making philosophy, engage with our target audience, manage our website effectively, and drive meaningful

impact.

Key Responsibilities:

1. Develop and implement a comprehensive social media strategy aligned with the goals and values of Ashraya Hastha Trust.

2. Create engaging and compelling content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.

3. Manage all social media accounts, including content creation, scheduling, posting, and monitoring.

4. Handle the maintenance and updates of the organization & website, ensuring content accuracy, functionality, and user experience optimization.

5. Conduct market research and stay updated on industry trends to optimize social media campaigns, website content, and outreach efforts.

6. Collaborate with stakeholders to ensure social media content and website updates are aligned with organizational objectives and messaging.

7. Monitor social media analytics and website metrics to track performance, identify areas for improvement, and report on key insights.

8. Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.

9. Stay informed about relevant news, events, and developments related to grant-making, philanthropy, and social impact to inform content creation and engagement strategies.

10. Implement digital marketing strategies, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and online advertising, to expand the reach and impact of our grant-making initiatives.

Qualifications:

1. Master’s degree in digital marketing, social media marketing, Communications, Journalism, or related field.

2. Proven experience (3 years) working in social media marketing and website management, preferably in the non-profit sector.

3. Strong understanding of social media platforms, website management systems, trends, and best practices.

4. Excellent written and verbal communication skills in English, with a keen eye for detail and storytelling ability.

5. Creative thinker with the ability to generate innovative ideas and content.

6. Proficiency in social media management tools, website content management systems (CMS), and analytics platforms.

7. Ability to work effectively both independently and collaboratively in a fast- faced environment.