CRM Specialist - Italy & Southeast Europe

We're on the lookout for a dynamic CRM Specialist to join our team. In this role, your expertise will transcend data analysis; you will use the power of information to drive strategic business decisions and invigorate brand activation initiatives, offering advice and insights from our first-party data.

But wait, there's more! Collaborate, innovate, and elevate as you work hand-in-hand with various divisions to capture requirements, offer solutions, and ensure a seamless journey from data acquisition to retention. As part of our Digital Marketing team, you will collaborate closely with the Brand, Finance, and Insights Teams, as well as our trusted CRM agencies, to mold Pernod Ricard Italia's CRM investment into a formidable asset.

If you're ready to dive into CRM and make a real difference, this is your chance - we've been waiting for someone like you.

Some of your responsibilities

Develop and implement CRM strategies.

Segment customer database for targeted marketing.

Collaborate with IT on CRM infrastructure.

Ensure CRM data governance compliance.

Plan and assess individual CRM programs.

Maintain stakeholder records in CRM.

Manage retention campaigns.

Analyze market reports for trends.

Understand brand audience and competition for CRM planning.

Optimize media investment with teams and agencies.

Introduce innovative CRM approaches.

Lead media reporting and audits.

Provide stakeholder updates via CRM dashboards.

Improve media investment efficiency through tracking.

What we look for

You have proven relevant work experience (2+ yrs) and bring technical expertise in CRM and analytical systems, which will enable you to effectively leverage our database and first-party data.

You possess knowledge of online marketing methods and best practices, along with a deep understanding of the Italian market. Your insights into market trends, coupled with fluency in brand measurement metrics and analytics, are invaluable assets.

You have a relevant educational background, alongside strong proficiency in Microsoft Office applications such as Excel and PowerPoint. You might have familiarity with CRM tools like Sleeknote, Keeper, SFMC, WordPress, and Dashboard CRM.

You are fluent in both Italian and English.

You possess strong commercial acumen and analytical skills, along with adept project management abilities. You excel in building relationships across various functions and with stakeholders at all levels of the organization as well as external partners and agencies. As a self-starter with ample initiative, you thrive in fast-paced, dynamic environments.

What we offer

Real impact. Great business exposure and hands-on experience, in the n. 2 Wine&Spirits company worldwide.

Room for growth. Varied tasks and meaningful projects within an internationally successful Group.

Flexibility. Work from home 2 days per week and enjoy a flexible schedule when at the office.

Modern office. Natural light, open space, meeting rooms, convivial common spaces with a breath-taking view on Bosco Verticale, in the heart of Milano Isola.

Strong values. Our passion for helping to deliver experiences that touch peoples’ lives is what binds us together and makes us proud to belong. We create an environment where you can bring fresh thinking, try something new and show what you can do. We value simple and direct relationships that build trust, support and collaboration. We value diversity of backgrounds, thoughts and opinions.

Competitive salary. We highly appreciate the expertise of our employees and are committed to offering them fair and competitive compensation.

Wait, there’s more…

Welfare (450€ per year)

Meal vouchers (9,50€ per day)

An incentive to use public transport (150€ per year)

Health check-ups

DE&I

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talent.

Studies suggest that women tend not to apply for a job if their CV isn’t a perfect fit. But in Pernod Ricard we're all about recognizing talent and potential, not just ticking off experience boxes. So, if you like the role and feel you could do well in it, don't hesitate—go ahead and apply!

Job Posting End Date:

Target Hire Date:2024-04-01

Target End Date:

JR-041428