Social Media Marketing Specialist

TheConversion is a leading digital marketing agency dedicated to helping businesses succeed in the ever-evolving online landscape. With a focus on innovation and creativity, we deliver customized solutions to our clients, driving engagement and growth across various social media platforms.

Job Description:

We are looking for a talented and creative Social Media Marketing Specialist to join our team. The ideal candidate will have a passion for social media marketing, a strong understanding of various social media platforms, and the ability to develop and execute effective social media campaigns.

Responsibilities:

Develop and implement social media strategies to increase brand awareness, engagement, and conversions for our clients.

Run Paid Ads on Social Media Platform for achieving client's business objectives.

Create and curate engaging content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Manage social media accounts and profiles, including posting content, responding to comments and messages, and monitoring mentions and discussions.

Collaborate with the content team to develop multimedia content such as videos, graphics, and animations for social media campaigns.

Monitor social media trends, tools, and best practices, and incorporate them into our strategies to stay ahead of the curve.

Analyse social media performance metrics and provide regular reports to track progress, identify areas for improvement, and optimize campaign effectiveness.

Stay up-to-date with platform updates, algorithm changes, and new features to ensure maximum reach and engagement.

Engage with influencers and brand advocates to amplify our clients' social media presence and reach new audiences.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

Proven experience in social media marketing, with a strong understanding of social media platforms and best practices.

Creative thinker with excellent writing and editing skills, and a keen eye for visual design.

Experience managing social media accounts for businesses, including content creation, scheduling, and community management.

Proficiency in social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms.

Strong analytical skills with the ability to interpret data and draw actionable insights to optimize campaign performance.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.

Ability to multitask and prioritize tasks in a fast-paced environment.

Why Join Us:

Opportunity to work with a dynamic team of digital marketing professionals.

Competitive salary and benefits package.

Ongoing training and professional development opportunities.

Creative and collaborative work environment.

Opportunity for career growth and advancement within the company.

Application Instructions:

Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this position.