Social Media Communications Manager

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.

One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.

Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.

Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference.

Join us!

Job Description

Social Media Communications Manager’s key responsibilities are to support the MTM Social Media model which includes enabling and providing ongoing social support for MTM. Also, supporting corporate messaging through enterprise handles and the social employee advocacy program (Dynamic Signal).

Responsibilities:

Work with and build a relationship with participating MTM to ensure we capture their business goals, personal voice and build trust

Review and write social media copy and messaging for distribution on MTM personal social handles and our employee advocacy tool, Dynamic Signal

Responsible for the risk and reputational management components through strong process controls

Participate and lead the expansion of employee advocacy program, Dynamic Signal, enabling our employee base on social media in a compliant way and increasing brand sentiment.

Partner and work with broader communications team, marketing, compliance, legal

Partner with agency and communication partners to help identify key influencers for each executive in the program to target in social with the goal of building meaningful connections with the people that matter most to the executive’s business and company overall

Identify and track key KPIs (engagements, impressions, etc.) and deliver reporting to help track social media performance for each executive

Serve as social media expert, routinely providing training to our executives and employee base (1-on-1 sessions as well as large groups of 300-400) on social media best practices, compliance guidelines, and how social media can make an impact for trainees and the company

Through partnership with compliance and legal, determine executive needs for social media activities and maintain employee social media use guidelines to enable executives and employees in a compliant manner

Work with team to help develop broader executive social media support model (outside of MTM)

Skills Required:

7+ years of experience in communications, social media or the financial services industry

Strong risk management experience, including defining and adhering to process and business controls, understanding when to engage key SME partners such as Compliance or Legal

Strong copywriting skills with the flexibility to speak from a brand or an individual’s perspective with an emphasis on authenticity

Aptitude to communicate effectively with all levels of employees and senior executives and is comfortable presenting to both small and large groups

Flexibility to balance both planned and unplanned events to support in social media

Ability to own and execute a project end-to-end

Collaborative with strong interpersonal and relationship-building skills

Creative and resourceful with a continuous improvement mindset

Detail oriented; research skills and client-focused, always put our client's first mindset; knowledge of key social media channels and platforms (LinkedIn, IG, X, etc.)

Education: Bachelor's Degree

Shift:1st shift (United States of America)

Hours Per Week: 40

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