Social Media Producer (FT)

PIX11 News Digital is looking for a full-time passionate, talented, and hard-working Social Media Producer.

The ideal candidate will have a passion for local news and brand marketing, with an emphasis on growing engagement and driving our audience to PIX11.com through creative social media content strategies.

This position is full-time and in-person, with a Monday-Friday schedule.

The position’s chief responsibilities require that the producer:

Collaborate with the Digital Executive Producer to maintain a social media content strategy that promotes stories featured on PIX11.com and drives website pageview traffic.

Produce and post multiple pieces of high-quality content for social media channels daily, including evergreen videos, graphics, infographic scrolls, and repackaging broadcast reporter videos for a social media audience.

Promote PIX11 stories as link posts on Facebook and Twitter, generating website pageviews and growing audience engagement.

Quickly pivot to breaking news as needed, ensuring PIX11’s social media audience is kept up to date on the latest developing stories in a creative and highly engaging way.

Content discovery: Identify potential viral social media content and keep a pulse on stories that are important to the PIX11 audience.

Monitor and analyze key performance metrics to inform future editorial decisions, grow PIX11’s digital audience, and increase brand visibility

Assist PIX11 Creative Services with executing digital brand promotional campaigns on social media.

Requirements and skills

Bachelor’s degree in journalism, marketing, communications, or a related field.

Minimum of 2-3 years of experience in digital journalism, social media content strategy, and/or creative marketing.

Proficient in Adobe Premiere and Photoshop

Curiosity about the latest digital tools and a willingness to experiment with new ways to tell stories and reach a wider audience

In-depth knowledge of social media platforms, trends, and best practices.

Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.

Creative mindset and ability to think strategically about social media content and campaigns.

Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.

Passion for the news, digital presentation, and a commitment to fairness and accuracy.

Knowledge of the following tools is a plus: WordPress, Facebook/Instagram/TikTok Insights, Adobe Analytics.

REQ-31100