Manager, Growth & Journey Marketing - Direct Mail & Campaign

*This role is hybrid, based out of Washington, DC, New York, NY, or Chicago, IL*

SUMMARY:

Are you ready to drive meaningful growth and innovation in the insurance industry? We're looking for an experienced Manager to join the Growth and Journey Marketing team and help deliver modern, consumer-centric marketing communications across known channels.

At GEICO, we're not just about growth; we're committed to maximizing customer lifetime value by prioritizing the best customer experience no matter where they are in their journey, and what channel they choose to engage with GEICO.

As the Manager, Growth & Journey Marketing – Direct Mail & Campaign, you will be responsible for the day-to-day development and execution of direct mail marketing campaigns as well as other direct to consumer digital marketing channels such as email, to drive multichannel acquisition and retention. You will collaborate cross-functionally with multiple departments and stakeholders to develop strategies that align with business objectives and deliver measurable results.

Responsibilities:

Develop and execute targeted marketing campaigns across multiple channels, including direct mail, email, and digital advertising to drive customer acquisition and retention.

Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, including creative development, audience development/ list management, analytics and reporting

Utilize customer data and segmentation to personalize messaging and increase relevance

Manage vendors for cost analysis, production oversight and campaign execution

Develop and manage campaign budgets, warehouse inventory, processes, materials, timelines, and KPIs to ensure effective and on-time results.

Establish communication loop with Integrated marketing team to understand seasonal trends, tentpole launches, and other key initiatives to drive direct mail content and campaigns

Rigorously test direct mail attributes; from content and format to lists, offers, and segmentation

Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance

Stay current with industry trends and best practices in campaign management and digital marketing

Qualifications:

Bachelor's degree in marketing, communications, or a related field

5+ years of experience in direct response marketing and testing, as well as proven expertise and understanding of direct mail campaign development and execution

Thorough knowledge of end-to-end direct mail processes including printing, processing, postage requirements, vendor management and best practices

Strong analytical skills with the ability to analyze campaign performance and provide recommendations.

Experience with A/B testing and optimization strategies

Strong proficiency with Microsoft Office, especially Excel and PowerPoint

Highly detail-oriented, data-driven, self-starter, innovative and analytical

Excellent interpersonal, written, and oral communication skills

Proven track record of achieving results in a matrixed environment

Demonstrable aptitude for learning new skills, programs, and processes

Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Preferred Qualification:

3+ years of experience with marketing automation platforms (ex: Salesforce Marketing Cloud, Adobe Experience Cloud) with a focus in email marketing or digital advertising

Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses

Location:

This role is hybrid, based out of Washington, DC, New York, NY, or Chicago, IL

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Annual Salary$102,000.00 - $168,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits:

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

Premier Medical, Dental and Vision Insurance with no waiting period**

Paid Vacation, Sick and Parental Leave

401(k) Plan

Tuition Reimbursement

Paid Training and Licensures

*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

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