Marketing Manager

Lakeside HR Group has been engaged to recruit for a Marketing Manager by our client who's an award-winning global home furnishings company based in Dallas, Texas, with showrooms and retailers around the world.

In this position you would develop and manage global marketing programs to support business development and advance brand building. This position will oversee aspects of thier brand strategy and marketing programs including advertising, public relations, and social media. The individual should be a strategic thinker adept at managing brand content and activation. The role requires leadership in planning and execution, plus representing the client with our Guest Designers, influencers, and clients at key branded events. This position will report directly to the VP, Marketing. We are seeking a candidate with that rare mix of creative ideation, luxury aesthetic, and seasoned project management skills, along with a high level of accountability and drive to achieve tangible results.

Key Responsibilities:

Manage and implement the marketing strategy and plan across media, sponsorships, public relations, social media, and select collateral, both globally and by sales channels: trade, showroom, retail, key accounts, lighting, commercial, international and e-commerce.

Execute advertising plan within assigned budget.

Manage activities with two PR Agencies (NY and London) to ensure brand global messaging and positioning is consistent and KPI’s are achieved.

Manage social media agency and execute approved strategy, editorial calendar, content pillars, reels, etc.

Brief PR and social media agencies on all seasonal launches providing all relevant information and creative assets for events and trade shows and launch activation.

Review press materials and social content for product/brand messaging accuracy.

Manage user generated content (UGC) including aggregating images, labeling images with product names/user handle, selecting images for digital programs, negotiating/confirming usage rights, etc.

Monitor and respond to product/customer service inquiries across all social media channels daily.

Upload and ID images to Pinterest boards created by social media agency.

Manages and develops customized programs with industry associations and trade markets (ASID, IDS, NEWH, SBID, RIBA, NYDC, LCDQ, DCCH, HPMKT, LVM, HDExpo, BDNY, etc.)

Manages showhouse (Kips Bay, Design on a Dime, sponsorship opportunities including product loans/donations for select clients.

Build strong rapport with cross-functional partners.

This job might be for you if:

Preferred candidates with a minimum of 4 years marketing experience minimum.

BA in Marketing or Business required.

Very strong project management skills required.

Demonstrable experience in marketing strategic planning and execution, budgeting and expense control.

Demonstrable examples of inventiveness/marketing tactic ideation are required.

Excellent verbal and written communication skills required.

Excellent Powerpoint skills required. Experience with Adobe CS a plus.

Ability to self-start, operate under pressure, and multi-task required.

Has strong attention to detail and commitment to quality.

Effective understanding of latest technologies and identify how to apply them in marketing.

Self-motivated, confident, energetic, and creative.

Proactively establish and maintain effective team relationships with all support departments.

Experience with luxury branding preferred.

What's in it for you:

Hybrid schedule working from home Monday and Friday, and in office on Tuesday-Thursday

Medical, dental and vision insurance available the first day of the month after hire date

401k with employer matching

Unlimited Paid Time Off

Paid Volunteer Days, allowing you to give back to your community

Annual bonus potential and merit increase potential

Generous employee discount

Employee referral bonus