Creative Manager

Position Summary

This position is responsible for managing and executing all phases of the creative development process from concept to completion. The creative specialist oversees and executes the creation of artwork, videos, photos, copy and layouts for all creative projects. The creative specialist ensures that the creative projects follow brand standards and implements policies that reinforce the brand strategy. This position will involve overseeing designers and extensive interaction with cross-functional team members in line with North American business objectives.

Major Tasks, Responsibilities & Key Accountabilities

Work with the marketing managers to develop and execute a creative strategy consistent with the overall marketing and business strategy

Work with key stakeholders to develop creative briefs

Create and coordinate high-impact, performance-driven visual content, including but not limited to: video/image ads, image ads (banner, display, etc), emails, organic social, print ads, presentations, etc.

Produce marketing content that supports events across all touchpoints

Work with external creative teams to execute all assets needed for creative requests

Create in-house graphics and marketing materials to be utilized in a variety of formats

Ensure all marketing materials adhere to brand standards, are accurate, current, and effective

Seek out and apply knowledge of new trends and innovation in Graphic Design & Branding

Help develop, maintain, and enforce processes and approval workflows

Help maintain a repository of creative assets (Digital Asset Management)

Update and up-keeping of all Creative and Production servers (job and image archive)

Minimum Qualifications

Bachelor’s degree in graphic design, graphic art, advertising, visual communication, or related field or equivalent work experience

Proficiency in Adobe Creative Suite, Sketch or Adobe XD, and presentation software (e.g., Microsoft PowerPoint, Keynote, Prezi)

Experience with art direction, graphic, web, mobile, video/broadcast and motion design (animation)

Strong art direction/design portfolio

Ability to adapt and be willing to learn new tasks in fast-paced, evolving environment

Knowledge of traditional and digital marketing, content marketing, and social media marketing

Experience managing large-scale creative projects with a team of creatives and cross-functional partners, from brainstorm to delivery

Knowledgeable about various types of creative mediums, including video production, graphic design, vendor sourcing, printed asset development, and photography

Excellent communication skills, both written and verbal

Capacity to manage a high volume of projects simultaneously

Highly organized

Results driven

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at