McKinley Marketing Partner's client is looking for a digital marketing manager to join their team. The manager will support full-funnel marketing to drive mid-funnel engagement through to membership. This person will support multi-channel marketing strategies highlighting the company's offerings, including products and programs.
This is a long-term W2 contract. Candidates must be local to the D.C. metro area. Candidates should be able to come into the office once a month and as needed. All McKinley roles include a competitive benefits package.
Responsibilities
Develop and implement multi-channel marketing strategies for products and programs
Support the direction for copywriting and graphic design work
Plan and execute digital marketing initiatives, including sweepstakes and mobile campaigns
Develop SOWs and manage the procurement process to secure approval
Manage relationships with third-party vendors
Direct graphic design for marketing programs and promotions
Write marketing copy for both owned and paid media and create CTAs
Track campaign performance and provide actionable recommendations during presentations and weekly reporting meetings
Requirements
Bachelor’s degree or equivalent education
At least two years experience with digital program and product marketing, specifically with Mobile and/or Games, at an agency or medium/large-sized organization
Strong copywriting skills, including an ability to create effective CTAs
Experience developing SOWs and managing the procurement process to secure approvals
Strong performance analysis skills and ability to create recommendations based on those insights
Experience with Adobe platforms preferred
Proficiency with CMS platforms such as AEM, WordPress, or Drupal