Responsibilities & Key Deliverables
Planning and executing theme based BTL for brands.
Agency pitch for evaluating cost and innovative idea.
Route plan coordination with field team
Execution monitoring and ROI
Quick enquiry monitoring and focus on LEBR conversions.
Participation in EV expos.
Cost negotiation with exhibitors.
Creative for vehicle display.
Execution and monitoring ROI.
Planning launch events
Launch theme
Conceptualization of BTL at AO as per market need.
Setting up process and monitoring of AO led BTL.
LEBR monitoring.
Monthly budget monitoring.
Cluster wise, agency wise ROI monitoring
On boarding of agencies
Agency rate card
Preferred Industries
White Goods Industry
Consumer FMCG / Food
Data Science
Education Qualification
MBA in Marketing; MBA
General Experience
6 -8 years of activation experience
Critical Experience
Mahindra Leadership Competencies
Strategic Business Orientation_Business Perspective
Strategic Business Orientation_Anticipating and Leveraging Business Opportunities
Strategic Business Orientation_Strategic Foresight
Strategic Business Orientation_Global mind-set
Leadership through Sustainability_Strategize around,Sustainability Drivers
Leadership through Sustainability_Frugal mind set
Leadership through Sustainability_Stakeholder focus
Leadership through Sustainability_Triple Bottom Line Sensitivity
Customer Focus_Customer Sensitivity
Customer Focus_Customer Delight
Customer Focus_Service Orientation
Innovation Led Transformation _Idea Orientation
Innovation Led Transformation _Change catalyst
Innovation Led Transformation _Risk Taking with Responsibility
Result Orientation with Execution Excellence_Effective Project Management
Result Orientation with Execution Excellence_Passion for Quality
Result Orientation with Execution Excellence_Accountability for results
Result Orientation with Execution Excellence_Agility with discipline
Leveraging Human Capital_Exponential synergy
Leveraging Human Capital_Team development
Leveraging Human Capital_Entrepreneurial engagement
Leveraging Human Capital_Appreciating diversity
Weaving Passion and Energy at Work_Being Passionate about work
Weaving Passion and Energy at Work_Working without Barriers
Weaving Passion and Energy at Work_Blending Fun with work
Weaving Passion and Energy at Work_Learning from Failures
System Generated Core Skills
Budgeting & Costing
Communication Skills
Consumer Insighting
Creative Thinking
Event Management
Interpersonal Skills
Networking
Presentation Skills
Strategic Planning
Advertising
Budget Management
BTL Advertising
Sales
System Generated Secondary Skills