Account Executive

Job Description

Salary:

Workshop is an integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Workshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destinations marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Workshop is headquartered in Lake Placid, NY and Saratoga Springs, NY. Workshop has won multiple national, state and regional honors for its websites, creative, and strategic marketing solutions.

Summary

The Account Executive supports the New Business Development Team in the development of Strategic Marketing Plans to meet the needs of identified prospects. The Account Executive owns the relationship and successful delivery of the work product from deal close, through delivery and the sustaining relationship and may support Account Managers in the delivery of complex projects.

The Account Executive has responsibility for the overall success of all accounts under their watch. Setting & managing expectations (shared vision) between client & Workshop, ensuring work product quality, project budget and on time delivery are repeatedly met across each project execution lifecycle. Marshaling of shared Account Coordinator(s) may also become critical in the successful execution of the account lifecycle.

How You’ll Make an Impact

Maintains direct day-to-day client contact (single point of contact) for Project Based clients with an aspiration to learn and grow into the leadership of more critical Agency of Record accounts

Ensuring Workshop & client relationships are both exceedingly positive and stable. In the event a risk is identified the communication or escalation of that risk and its mitigation plan must be clear and prompt

Be the single point of contact for all communications with client; supporting initial client discovery and owning/leading through delivery of proposal, work products (copy, layout, art, strategic marketing, media & public relations plans), billing and sustaining relationships

Brief Director of Client Services & Workshop Sr. Leaders on a predetermined frequency, escalate ‘issues’ as required for prompt accurate resolution

Communicate needs to the Director of Client Services and campaign for the deployment of Account Coordinator and matrix lead accordingly to ensure success

Be the sole expert on clients’ changing market positions, new offerings and/or pivots in business and be able to effectively use that information to outline latent needs and brief Workshop team

Manage objections & steward feedback into Workshop

Utilize in-house processes & tools (traffic) as well as customer contact to stay out in front of the Workshop Team’s day-to-day execution and ensure it meets customer needs on time & budget

Relentless focus on quality and on time execution without losing focus on future new business opportunity (up sell) with clients, engage the New Business Development Team and support the deal through close

Assemble, final review (prior to release to client) & present all materials (work products & billing) to client(s)

Travel as required and leverage video conferencing to stay in front of the client(s)

Represent Workshop at industry functions; listening for emerging trends / opportunities and promoting Workshop’s strengths

Participate on the New Business/Sales team

Qualification

Bachelor’s Degree in Business or Marketing or equivalent experience - required

Advanced Degree with a leadership focus or Project Management Certification (PMP) - desired

Demonstrated success selling - desired

Demonstrated entrepreneurial, solution focused style of execution - required

Prior success in marketing agencies or in-house marketing functions preferably in a client management function - required

Demonstrated success in prior client facing roles - required

History of success in managing complex deliverables - required

Repeated success seeing the positive through the noise and leading teams to it - required

Demonstrated success rapidly building and maintaining relationships - required

A history of excellence in communication, active listening, risk mitigation & problem solving - required

A desire to continue learning and growing - required

Values

Live It - What we do today matters most - Shine!

Own It - Understand expectations, set up for success, give it your best effort and be accountable to the team - Win!

Send It - Be hungry. Always look ahead. Don’t be afraid to fail. Win with pride

Appreciate It - Respecting the individual contributions of the team. Understanding the client. Rewarding open-mindedness

Benefits & Compensation

Be a part of an employee-owned company located in the Heart of the Adirondack mountains

Competitive based salary

Comprehensive medical, vision, dental & life insurance plan

401k and Employee Stock Ownership Program (ESOP)

Paid personal days

Paid sick days

Paid holidays

Working Conditions and Physical Efforts

Ability & willingness to travel <25% of time

Intellectually intense, fast paced and often changing environment

Work is performed in an interior office or mobile work environment

Remain stationary for extended periods of time while interfacing with a telephone and computer

Requires employees have no restrictions operating a motor vehicle

Requires employees have no restrictions on domestic or international travel

This role requires limited physical effort (lifting <50lbs.) and has limited exposure to physical risk

The duties and responsibilities, qualifications, physical conditions and other statements contained herein represent the current general nature of the job described, and are subject to change at any time, with or without notice. This job description does not limit in any way the assignments given to an employee in this role. Employees are expected to perform any and all duties (compliant, legal & ethical) assigned by the leadership of Workshop collaboratively and with the best intention of the customer and company.

Job posted in partnership with HR Resolved