Director of B2B Marketing

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

This role is within CG's Marketing function. A successful incumbent is expected to (i) be a world-class B2B marketer with a proven playbook for acquiring, engaging, and retaining customers to drive both revenue and LTV; (ii) develop and drive a multi-year, transformational marketing strategy and guide the execution to achieve business goals; Oversee quarterly and annual strategic planning for B2B marketing ensuring effective prioritization, reporting and analytics and resource management / budgeting and (iii) drive top of the funnel and conversion of revenue pipeline of highly qualified leads and drive greater share of wallet that can effectively support the growth objectives for the company and (iv) grow share in and through distribution and dealer channel programs.

Develop and drive a multi-year, transformational marketing strategy and guide the execution to achieve business goals; Oversee quarterly and annual strategic planning for B2B marketing ensuring effective prioritization, reporting and analytics and resource management / budgeting

Define key customer segments and the ideal customer profile that offers appropriate scale, profitable growth, and the highest Long-Term-Value

Establish and maintain a pipeline of highly qualified leads and drive greater share of wallet and recurring revenue that can effectively support the growth objectives for the company

Grow share in distribution and dealer/installer channels through effective marketing programs.

Contributes and/or leads cross functional working groups to create, implement and assess account-based marketing tactics to attract identified key accounts successfully and effectively

Design and deploy integrated programs using the full range of marketing channels including paid media, web/digital, social media, referral marketing, account-based marketing, and PR

Develop and manage a performance dashboard with a wide range of campaign measures, including revenue, CPL, CPA, and overall ROI

Retain, mentor, and build a world-class B2B marketing team capable of supporting the transformation of the business; identify and recruit top talent and drive strong performance by leading and developing the team

Direct prioritization and allocation of resources and budgets for all B2B marketing initiatives

Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

Protect Chamberlain Group’s reputation by keeping information confidential

Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies

Contribute to the team effort by accomplishing related results and participating on projects as needed

Motivate and lead a high performance team by attracting, developing, engaging and retaining team members

Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies

Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications

Lead and motivate individuals and teams to create a workplace culture that is consistent with the CGI mission, vision and values.

Qualifications:

BS/BA degree in Marketing, Communications or related field

10+ years of experience with some in a SaaS business selling enterprise solutions; ideally experience leading a performance marketing team in a subscription-based (or recurring transactional) marketing-driven business. Experience managing vendor and agencies and/or internal creative teams.

Performance Marketing –ensure the effective utilization of marketing resources by demonstrating qualitative and quantitative ROIB2B Marketing – Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablement

Customer Journey Mapping—develop segment level personas and messaging for a complex buyer’s journey Digital Marketing – Skilled at leveraging the full complement of digital marketing tools

Channel Marketing—Deep experience in developing sound channel marketing strategies selling to and through a complex channel ecosystem Innovation – Proven experience launching new products into new channels and markets

Capability-Building – Success building functional capabilities and training others

Technology – Sales Force Marketing Cloud, Pardot, ABM platforms, Google Analytics, CDP experience

Agency - Experience managing vendor and agencies and/or internal creative teams

Demonstrated ability as a B2B marketer with a proven playbook for acquiring, engaging, and retaining customers through direct marketing channels to build a customer base and drive revenue and LTV

Quantitative mindset coupled with a creative flair and an ability to think outside the box.

Ability to travel up to 25% of the time mainly in North America

Preferred Qualifications:

Master’s or MBA preferred

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence .

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.

JR26920