Corporate Content Producer

ITP Media Group reaches an audience of more than 104.6 million people across the Middle East and beyond through its leading websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books and social media influencers agency. We are one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. These brands include major international and regional names such as Time Out, Arabian Business, Harper’s Bazaar, GQ, and Construction Week.

Corporate communications are centered on creating and distributing messages to staff, company stakeholders, media contacts and the general public. The incumbent has multiple roles ranging from public relations, marketing, and communication between management and employees. As the Corporate Content Producer, the incumbent will write press releases, use social media and create articles for the corporate intranet. A strong understanding of ITP Media Group’s strategic objective, brand guidelines and working to keep communication consistent and positive both within the company and in the public eye.

The incumbent will manage the CEO & ITP’s online presence by developing a social media strategy, producing excellent content, analysing data, identifying trends in customer interactions and planning social campaigns to build an online community and communicate corporate values. The incumbent should be a highly motivated, creative individual with experience in copywriting and a passion for creating content in all its forms.

The Corporate Content Producer will primarily be responsible for but not limited to the following:

Organisational Communication

Liaise with the corporate and brand teams to source / identify opportunities for communications

Develop digital communications to achieve corporate objectives

Support, contribute and comply with quality and governance procedures as outlined by the code of conduct of the UAE and corporate guidelines

Writing and distributing press releases to garner coverage for ITP Media Group

Monitor all media platforms for mentions of ITP Media Group, its brands, and key employees

Devise a plan to address unfavourable press coverage or misinformation

Content Strategy & Management

Administer the creation and publishing of relevant, original, high-quality content (for all corporate channels) including copywriting, long-form articles, video ideating, filming and editing

Work closely with the Corporate Admin Director to deliver the overall content strategy commensurate with the brand strategy and direction, across both internal and external platforms

Work closely with the Corporate Admin Director to design and deliver far-reaching social media campaigns

Identify and improve organisational development aspects to serve as content in collaboration with Human Resources (i.e.: employee training, recognition and rewards for participation in ITP’s marketing and online review building).

Leverage the right online tools to manage content

Analyzing the company’s social media strategy and identifying strategic weaknesses and making recommendations for improvements

Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

Implement an editorial content calendar to manage content and plan specific, timely campaigns

Seeks new methods and creative strategies to increase internal and external awareness of key events and changes in the business, including the launch of new products, special events, local and global community service, and other topics of interest

Project Management

Project management, including the prioritization and management of job-related process improvements

Brand Identity Development

Strategic insight and planning including ideating on social media strategy and assisting in devising campaign tactics

Mine analytics data and develop strategies for content creation, optimizing social channels and initiatives, increase engagement and ROI, and to build brand awareness

Develop and implement policies and procedures for communicating on behalf of ITP Media Group that represents the corporate identity, and promotes and supports the trajectory of the company

Analytics & Reporting

Manage overall analytics for social media including daily, weekly, monthly and ad-hoc reporting on:

Campaign performance, social interaction and digital communications

Any adhoc projects and / or tasks as required by the business

Requirements

Technical Competencies

Creative thinking

Analytically sound

Social media understanding

Story Boarding

Video Editing

Excellent Communication (written and oral)

Content & Traditional Marketing

Adobe Creative Suite

Behavioural Competencies

Empathy

Patience

Advocacy

Conflict Resolution

PERSON REQUIREMENTS

Ability to work under pressure with multiple deadlines and stakeholders

Excellent communication skills (written and oral), including presentation and training skills

Strong communication and problem-solving skills - must be able to communicate effectively and be able to address challenges when they occur with strong leadership and confidence

Excellent interpersonal skills at all levels, including people-management

Capable of identifying and adopting best practices

Team player who is cooperative with sharing of information and knowledge

Strong organization and planning skills with a close attention to detail

Ability to make decisions and work autonomously

Proven track record demonstrating an understanding business operations and business acumen

QUALIFICATIONS

Bachelors University Degree, preferably with English, Journalism or Communications – preferred

Is proficient in and / or certified in Google Analytics - optional

EXPERIENCE

Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience

Demonstrates creativity and documented immersion in social media

Proficient in content marketing theory and application

Experience sourcing, managing and publishing content

Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound

Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube, TikTok, Snap) and how each platform can be deployed in different scenarios

Displays ability to effectively communicate information and ideas in written, audio and video format

Practices superior time management

Is a team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation and editing of content, and online reputation management

Maintains a working knowledge of principles of SEO including keyword research

Possesses great ability to identify potential negative or crisis situation and apply conflict resolution