Marketing Technology Specialist

The Opportunity:

The Memphis Grizzlies are seeking a Marketing Technology Specialist to join our dynamic Marketing Technology Team. This role requires a unique blend of technical expertise and marketing acumen to support our email and SMS marketing tools effectively. As a Marketing Technology Specialist, you will play a crucial role in optimizing our marketing automation platforms and leveraging data insights to enhance our digital marketing campaigns across multiple channels.

You will work cross-functionally with stakeholders and data sources, leading the technical implementation and management of key marketing automation platforms, such as Salesforce Marketing Cloud and other personalization tools as needed.

In This Role You Will:

Manage and optimize email and SMS marketing tools, including Salesforce Marketing Cloud, Attentive, Litmus and Movable Ink.

Assist with the technical discovery for building sophisticated email campaigns and customer journeys by configuring and supporting SFMC and other marketing automation platform environments, ensuring data quality, user segments, and integrations.

Drive efforts within marketing automation platforms, especially SFMC, for enhanced organizational efficiency, customer journeys, and advanced segmentation.

Collaborate with the paid advertising & digital marketing teams to develop audience segmentations for personalized, targeted, content delivery via text, email, or push notifications.

Work closely with the MarTech, Digital Marketing, and Business Strategy & Analytics teams to facilitate new development requests, including platform connections and marketing automations.

Leverage internal & external data points to identify optimization opportunities.

Work cross functionally on reporting and/or data visualizations to highlight key performance metrics, campaign results, and strategic insights across marketing channels to increase engagement, conversion, improve user experience, and ensure overall ROI.

Other duties as assigned.

The Experience You Will Bring:

Bachelor's degree in marketing, computer science, information technology, analytics, or a related field.

2-3 years of experience with marketing automation platforms, particularly Salesforce Marketing Cloud or equivalent.

Professional experience working with an enterprise email service provider such as Salesforce Marketing Cloud, or equivalent.

Professional experience working with personalization and automation tools including Litmus, Attentive, Movable Ink, or similar tools.

Strong understanding of digital marketing concepts and strategies.

Excellent communication and collaboration skills, with the ability to work effectively cross-functionally.

Detail-oriented with strong problem-solving abilities.

Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Nice to Have:

2-3 years’ professional experience working with an enterprise email service provider such as Salesforce Marketing Cloud, or equivalent.

2-3 years’ professional experience working with personalization and automation tools including Litmus, Attentive, Movable Ink, or similar tools.

Prior experience using the Salesforce suite of tools.

Experience with text marketing best practices

Prior experience working with data visualization and reporting tools

Proficiency in data analysis and reporting tools, such as Google Analytics.

Knowledge of sports and entertainment, specifically NBA basketball.

What We Offer

At the Memphis Grizzlies, we strive to support our team members through all stages of life with robust and attractive benefits, financial and wellness options and great perks. In addition to offering a competitive salary, we have other great benefits and perks.

Keeping You Healthy

Industry leading health coverage

Short and Long-term disability

Team Member and Dependent Life Insurance

Group Voluntary Benefits

Wellness programs through EAP and Headspace

Discounts and Perks

Matching 401(k)

Employee Assistance Program

Tuition Reimbursement

Team Store Discounts

Happy Hours and other fun activities

Qualified parking and game night meals

NBA Sponsored Discount Programs

Employee Referral Bonuses

Employee Recognition Programs

Taking Time Off

Generous Paid Time Off

Vacation Pay

Paid Parental Leave

Memphis Basketball LLC is an equal opportunity employer. We are committed to treating all applicants and team members fairly based on their abilities, achievements and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity or any other classification protected by law.

Permanent