Paid Search Optimization, Lead (Google Ads/Youtube Ads Expert)

Total Wine & More is looking for a Paid Search Optimization Lead Analyst with expertise in Google/Youtube ads ideally with retail/ecommerce experience to join the Marketing Department and work onsite in Bethesda, Maryland. You will assume a pivotal position in steering our digital marketing initiatives by fine-tuning paid search campaigns to optimize brand exposure, margin, and revenue. Your collaborative efforts with cross-functional teams will be instrumental in crafting and executing data-driven strategies tailored to resonate with our target audience, thereby contributing significantly to our overall business growth. You will be at the forefront of enhancing our online visibility and impact. Your expertise in project management and your ability to collaborate seamlessly across teams will be essential in driving the success of our paid search initiatives. You will report to the Director of Paid Search.

(Please note: we are a fully onsite workplace in Bethesda, MD. You would be expected to work 4 days/week in office. This is not a remote work opportunity. If you are currently located elsewhere, please include a cover letter providing your intentions to relocate to the Metro D.C. area).

You will:

Monitor and analyze campaign performance, offering data-driven recommendations for continuous improvement,

Managing YouTube campaigns, analyzing video performance, and reporting.

Assist and collaborate with agency partners to support and manage paid search campaigns across platforms such as Google Ads, Bing Ads, YouTube, etc.

Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.

Optimize and oversee product feeds to maximize visibility and relevance.

Communicate campaign outcomes, insights, and suggestions effectively to internal stakeholders.

Develop and implement a YouTube content strategy aimed at lead generation and driving store visits.

Conduct A/B testing to fine-tune ad copy, landing pages, and other essential campaign components.

Work with the marketing team to synchronize paid advertising initiatives with broader marketing objectives.

You will come with:

5+ years of proven experience in paid search marketing with a strong focus on e-commerce and retail PPC strategy development and campaign management.

Proficiency in Google Ads and YouTube Ads platforms

Experience with budget management, bid strategy and cost per conversion optimization.

Proficiency in using advertising platforms, including Google Ads, Bing Ads, etc.

In-depth understanding of Google Ads, including account structure, networks, ad types, match types, targeting, and bid strategies.

Robust analytical skills and the ability to translate data into insights and actionable recommendations.

Strong analytical skills and a proven track record of making data-driven decisions.

Ability to work at our Bethesda, MD headquarters 4 days/week with option to work from home the 5th day.

We offer:

Paid Time Off (PTO)

Generous store discounts

Health care plans (medical, prescription, dental, vision)

401(k), HSA, FSA, Pre-tax commuter benefits

Disability & life insurance coverage

Paid parental leave

Pet insurance

Critical illness and accident insurance

Discounted home and auto insurance

College tuition assistance

Career development & product training

Consumer classes

& More!

Grow with us:

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.