Senior Retention Marketing Manager

The Role The Growth Marketing team is looking for an experienced data-driven Senior Retention Marketing Manager to own Blueland’s retention strategy and support the overall customer lifecycle.

This candidate will own the continuous optimization of all customer retention touch points including subscription, email, and SMS with the goal of improving our end-to-end customer journey and increasing customer LTV.

This role reports to the VP of DTC.

Responsibilities:

Own scaling and optimizing all core retention channels: Subscription, Email and SMS

Own and optimize all lifecycle flows to drive repeat attributable revenue

Own vendor relations and corresponding testing roadmaps with key partners across Subscription and Lifecycle

Analyze key retention metrics such as lifetime value (LTV), Repeat Rate, Subscription Adoption Rate, and Churn to drive actionable insights and optimize marketing strategies

Collaborate with the broader Growth, Data, & Finance teams to own all customer retention data and oversee reporting across all key retention metrics including LTV, Repeat AOV, Repeat Rates, and more

Collaborate with cross-functional teams, including Acquisition, CX, Brand, Creative, and Digital Product to execute CRM strategies across broader business objectives

Lead the development of broader marketing strategies (eg. win-backs or incentives) to grow and retain all Blueland customer segments and execute the strategies cross-functionally

Manage and mentor a Senior Lifecycle Associate to own specific stages of customer lifecycle

Determine strategy for launching potential Loyalty Program

Qualifications:

Passionate about the environment, sustainability and Blueland’s mission

3-5 years retention marketing experience, with at least 2-3 years of email marketing experience (startup experience preferred)

Expertise with key ESP and subscription vendors (preferred: Klaviyo, Attentive, Recharge)

Experience with testing, onboarding, and optimizing retention SaaS vendors

Deep knowledge of retention marketing including customer segmentation, email flows, cross sell/upsell, loyalty and referral

Highly analytical and strategic thinker - ability to leverage data to make all key decisions and can think three steps ahead

Experience with subscription and non-subscription business models

Ability to work independently and as a part of a team

Excellent written and verbal communication skills

A desire and humility to always improve, learn and grow

Advanced proficiency with Google Slides, Powerpoint and Excel is required. Experience with Slack, Google Suite, Asana, and Notion is preferred

Full-time

The salary range for this position is $110,000 - $135,000 per year. We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more. At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification. View our California Personnel and Applicant Privacy Notice.