Digital Campaign Manager

Purpose

Digital Campaign Manager is responsible for the campaign execution, optimization and reporting. He/She is proficient in campaign monitoring, performance, conversion development, creative ad types and client success.

Key Responsibilities

Work with a team in the development and implementation of national, regional and local traditional media campaigns for digital paid advertising.

Supports CSM on doing research, competitive analysis, generate insights, and identify trends and opportunities

Supports CSM on budgeting and forecasting.

Work closely with the CSM on creating proposals, recommendations, POVs on new media opportunities and market trends.

Utilize available traditional media and digital planning tools, other industry research and clients’ historical media activity reports to develop media plans

Leads the campaign implementation and optimization for all media channels

Monitor and evaluate media performance to determine the extent to which the original media objectives and strategies were accomplished.

Compile regular reports of campaign performance and results

Improve campaign’s performance using the data and feedback from the previous campaigns.

Work closely with the Client services team on creating post- campaign reports and business reviews, and reporting back to clients.

Consistently collaborating with the CS team and Sales team addressing but not limited to; Understanding of current marketplace conditions, Competitive spending, Media and Promotional Opportunities.

Key Requirements

Bachelor’s degree, concentration in Business, Marketing or Advertising preferred

With 3+ years of integrated experience managing Search, Display, Video, Social, and/ Programmatic Media Buying

Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification and Creative Platforms

Multichannel experience (paid search/social/display/programmatic/Traditional)

Significant experience in media planning/strategic planning

Proficiency across all media planning core skills and tools: reach and frequency, competitive analysis, audience creation/analysis, plan reporting and optimization i.e MRI, Kantar, Telmar, Nielsen, Comcast, Excel, MediaOcean, Comscore, Pathmatics, etc.

Analytical thinker with strong conceptual and research skills.

Comfortable and interested for research, numbers and analysis

Passion for advertising, strategy, and media

Must be curious, resourceful, and solution-focused

Exceptional verbal and written communication skills and ability to articulate ideas in a clear and concise manner.

Excellent time management skills, attention to detail and file/asset organizational skills, and work well under deadlines in a fast paced environment

Task-driven, self-motivated and proactive

Excellent interpersonal and public speaking skills

Have Google Ads Certifications, GMP Certifications, Meta or TikTok Certifications is a plus

In - depth knowledge of programmatic ads and social media ads.

In - depth knowledge of GMP Products (DV360, CM360, SA360, Google Analytics, Tag Manager), Google Ads, Facebook Ads Manager, TikTok Ads Manager, Pinterest Ads or LinkedIn Ads.

Competency using with Excel, PowerPoint, Google Sheets and Google Slide

Monthly Salary P50,000 - P60,000

Perks and benefits

• Vacation leave, Sick leave, Birthday leave

• Medical reimbursements

• Monthly Internet subsidy

• Monthly Rice subsidy

• Performance-based opportunities for growth and advancement

• Temporary Work from Home setup

• Company-provided equipment

Summary of role requirements:

Looking for candidates available to work:

Monday: Morning

Tuesday: Morning

Wednesday: Morning

Thursday: Morning

Friday: Morning

2-3 years of relevant work experience required for this role

Working rights required for this role

Expected start date for role: 01 May 2024

Full time