Position: Brand Marketing Specialist
Location: Mahwah office, New Jersey
What you will be responsible for:
Construction of local Branding &Communication system and strategy: responsible for building up local Branding& Communication system in line with North America. Discern features and characteristics of the industry, identify needs of end-user and distribution partners, deliver NA annual branding & communication plans.
Coordination and execution of sales and marketing activities: deliver branding proposition and product solutions, participate in innovation planning and implementation, establish reasonable impact assessment.
Content Marketing: integrate internal and external communication resources, plan and execute various campaigns. Ensure communication effect through social media and official website channels, digital advertisement and other mediums and implementations.
Communication materials: integrate and output marketing materials related to local NA promotion.
Who we are looking for:
Bachelor’s degree or above, over 3 years of brand marketing full case promotion experience in veterinary medical devices industry.
Full professional to native/bilingual proficiency English, English can be used as promotional text language.
Sensitive market insight and product perception, strong information mining ability.
Experience in project management and strong execution skills.
Accept domestic and international travelling.
Willing to grow with Mindray Animal Medical. Being optimistic, upright, proactive in work, willing to accept challenges.