Marketing & Audience Outreach Officer

As the Marketing & Audience Outreach Officer, you will:

Play a critical role in expanding the company's reach and impact

Report to the Director of Communications

10+ years of hands-on experience managing outreach or marketing initiatives with a proven track record of growth.

You have a proven ability to reach target key publics and quantify campaign impact through content strategy, metrics analysis and reporting

RESPONSIBLITIES

Outreach, Marketing, and CRM Database Responsibilities

Conduct market research to identify new outreach opportunities

Develop targeted outreach campaigns and user journeys to raise brand awareness among key publics and grow the audience database.

Identify and engage influential individuals to expand the company’s reach.

Manage relationships with existing influencers, supporters and intervening key publics.

Craft compelling outreach proposals tailored to different key publics.

Content Strategy

Collaborate on content marketing strategy and editorial planning to engage target audiences.

Review existing content and provide recommendations to optimize engagement and alignment with brand awareness and brand strategy.

Track content performance and make data-driven recommendations for optimization.

Ensure content amplifies the company's mission and resonates with target audiences.

Advise on content formats, channels and cadence to effectively reach different key publics.

Curate, edit and localize content as needed to execute content strategy.

Campaign Performance Analysis

Monitor effectiveness of outreach campaigns using web analytics, social media metrics, and other data.

Analyze content campaigns performance across different segments and channels.

Identify opportunities for optimization based on data-driven insights.

Make recommendations for improving marketing campaigns’ effectiveness based on analysis.

Research target audience interests, behaviors, and preferences to inform future marketing campaigns.

Work with internal teams to present reports on key performance indicators and metrics framework.

Continuously refine measurement strategy to provide actionable insights.

QUALIFICATIONS

A minimum of 10+ years in outreach, marketing, or related field.

A deeply held, personal, spiritual journey and keen interest in spirituality, faith, and the mission of the company and basic knowledge of world religions and spirituality required.

Bachelor’s degree in communications, data management, marketing, or a related field.

Strong analytical skills for measuring campaign effectiveness.

Proactive, with the ability to work independently and take initiative in a fast-paced environment.

Proficiency in using data management and data analysis tools and platforms, and a zest for keeping up with industry trends and best practices.

Located in Kalamazoo, Michigan, this is a hybrid role, in office on Tuesday and Wednesday for important culture and spiritual development work. This position pays $105,000

SE# 510654957