Media Supervisor

MEDIA SUPERVISOR

Summary of Position:

Responsible for overseeing plan execution (strategic planning & plan implementation) that translates clients’ marketing and advertising objectives into overarching media campaigns and works within a cohesive cross-platform media recommendation. Develop unique interactive plans, inclusive of custom programs, that are consistent with approved strategies and budget.

Essential Functions:

Lead team (Planners & Assistants) in day-to-day responsibilities

Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, research projects, etc.

Understanding of social platforms especially Meta (FB/IG) with other platforms a major plus (YouTube, LinkedIn, TikTok, etc).

Experience activating digital media including planning, trafficking, optimizing, and reporting

Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy

Express understanding of client objectives through sound strategic recommendations and associated rationale

Create decks for media recommendations which thoroughly and clearly explain/showcase recommendations

Communicate with and inspire clients via phone, email or in-person interaction

Review/QA reporting generated by junior team members

Write client-facing POVs to evaluate media opportunities

Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid

Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape

Contribute to strategy and brainstorming sessions for new clients and pitches

Manage multiple accounts and excel at multi tasking. Potential of working on ad-hoc requests as needed.

Organizational Relationships

Position Reports To: Associate Media Director

Qualification Requirements

Bachelor degree is required

Discipline Specific Skills

Must have 4-5+ years of relevant media planning and buying experience in various mediums with an emphasis on digitalL

Strong working competency in these specific digital tactics:

Digital Display/Video

Rich Media/Custom Content

Social Media Channels

Programmatic Marketplace

Exposure to traditional media platforms (TV, Print, and Out-of-Home)

Experience managing others

Experience working in an integrated capacity with Planning, Activation and Creative teams

Knowledge and understanding of tools and resources such as comScore, MRI, Kantar, DCM, etc.

Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) and when to leverage each

Ability to use third party ad servers to traffic media campaigns and pull reports; experience with DCM is crucial

Proficient in PowerPoint, Excel, Word, Google Docs

Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees & clients

Strong time management skills

Attention to detail and advanced follow-through skills

Salary Range: 90-110k