Digital Marketing Specialist

As a Digital Marketing Specialist, you will report to the Marketing Manager. You will oversee all elements of the internal digital marketing providing support to marketers and partner management teams to achieve highly effective and efficient marketing plans that reach and engage music fans and audiences with the goal of increasing streaming revenue for SMEA. You will become a subject matter expert on the effects of digital marketing and how they impact our artists' growth and development. Work closely with Label Managers to creating content to aid in the success of marketing campaigns and conduct research that informs campaigns

What you'll do:

Manage social media, artist channels (Live, fan listening sessions, artist Q&A, etc.) and websites in collaboration with the artist's team and management

Implement effective and on platform and off platform strategies to increase audiences and audience engagement with the ultimate objective of increasing streams

Share best practices with artists for the operation of their social media (regular presentations on new functionalities, recent tools, market evolutions etc.

Implement CRM campaigns in collaboration with marketers, use CRM and data analytics to better understand artist audiences and behavior and communicate findings and recommendations to marketing teams

Identify and create relevant and engaging content for the artist accounts and channels

Create content for use on DSP's, websites and in media campaigns

Purchase effective and efficient digital media campaigns to support marketing plans and strategy as agreed to by the Label Manager/ Marketing Department

Content Development/DTP and write content for search engine optimization

Make recommendations on digital marketing investments

Stay up to date with the lates digital communication software and ensure the company is visually portrayed to high standard on platforms such as Facebook and Instagram

Maintain digital logistics including but not limited to link maintenance, YouTube optimizations, artist's email marketing and more

Participate in marketing discussions and project/label/artist brainstorms

Who you are:

Digital content management experience including social media messaging and email marketing

Passionate and actively emerged in music culture and its consumption across multiple channels

Excellent time-management, organization, and communication skills

Ability to work effectively under pressure and balance priorities

Analytic skills

Familiarity with paid social media platforms including Facebook, TikTok, Instagram, Google and YouTube

Basic knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro

What we give you:

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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