Growth Manager

The Growth Manager will lead our multi-channel lead acquisition strategy, which includes understanding of the target segments, communication of the value proposition to those segments,, go-to-market strategy, marketing plan and growth strategy for our new credit card product in the Colombian market.

The ideal candidate is a strategic thinker with high bias towards action and execution, and with a proven track record of driving customer acquisition.

As the Growth Manager, you will work cross-functionally with various teams to identify opportunities for growth, design and implement innovative marketing campaigns, and optimize customer acquisition channels to achieve targets.

Responsibilities:

Data Analysis and Insights: Regularly analyze campaign performance across various digital platforms to derive actionable insights that drive strategic decisions.

Strategy Development: Assist in developing marketing strategies focusing on growth, including identifying target audiences, setting clear objectives, and determining marketing channels.

Performance Testing: Design and execute A/B and multivariate tests to improve the effectiveness of marketing campaigns. Analyze testing results and recommend modifications for optimizing campaign performance.

Campaign Management: Support the day-to-day management of performance marketing campaigns, ensuring alignment with the company's growth objectives and budget considerations.

Reporting: Create regular reports on campaign performance, testing outcomes, and strategic insights to share with the marketing team and senior management.

Market Research: Conduct research on market trends, competitor analysis, and customer behavior to support strategic decisions.

Manage budgets and resources to maximize return on investment and ensure sustainable growth.

Develop and manage relationships with key partners and vendors to support growth initiatives.

Develop strategies to increase the contribution of referral to the product acquisition strategy.

Identify customer needs, pain points, and competitive landscape to inform product development and marketing efforts.

Analyze data and customer feedback to continuously improve growth strategies.

Requirements:

Education: Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.

Experience: 1-2 years of experience in a performance marketing or analytical role, with a proven track record in data analysis, campaign testing, and strategy development.

Experience managing budgets and resources to achieve business objectives

Experience in fintech or in a fast growing startups

Technical Skills: Proficiency in analytics tools (e.g., Google Analytics, Tableau, SQL) and experience with digital advertising platforms (e.g., Google Ads, Facebook Ads).

Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret large sets of data and multitask.

Communication Skills: Excellent communication and presentation skills, capable of conveying complex data insights in a clear and effective manner.

Collaborative Spirit: Ability to work effectively in team settings and collaborate with cross-functional teams.

Advanced verbal and written English

Preferred Qualifications:

Experience with CRM software and customer segmentation strategies.

Familiarity with machine learning techniques and predictive analytics is a plus.

SQL

Nice to have

Appsflyer experience, Braze experience, Tiktok, SEO, Branding