Senior SEO Manager

Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, they deserve an insurance company that cares about them. We aim to stick with our members through thick and thin.

Use efficient technology that lets homeowners buy directly from us to keep costs down: This is the essence of Kin. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

Built In Chicago's Best Places to Work, Midsize Companies (2021-2024).

Forbes' America's Best Startup Employers (2021- 2023).

Inc. 5000 Fastest-Growing Private Companies.

Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is taking on the home insurance market with accelerated growth to help customers in climate-affected states get quality coverage. As a direct-to-consumer business, we are transforming the way homeowners access insurance. We are looking for a Senior SEO Manager to drive our organic growth channel, employing content and keywords as strategic levers. You will work across marketing, product, and UX design teams, as well as third-party partners, to grow organic website traffic and leads.

A day in the life could include:

Lead and execute ongoing content and web strategy to drive growth (keyword impressions, web visits, organic leads), collaborating with product and design

Work with internal and external partners to rapidly scale SEO efforts, focusing on content and keyword optimizations, while also contributing to technical optimizations

Strategically scale and improve web content, page categorization, and templates, working with UX and product

Lead editorial content approach, prioritizing content opportunities with the biggest SEO impact

Identify and test opportunities for automation and process improvements

Identify the correct KPIs to track in order to evaluate the impact of organic growth activities and reporting results to leadership and peers

Analyze and attribute SEO performance data, recommend and implement optimizations

Drive increased organic conversion through experimentation with new tools, which may include personalization, ROI calculators, and generative AI

Partner with stakeholders to troubleshoot any website issues

I’ve got the skills… but do I have the necessary ones?

Bachelor’s degree in marketing or related field

10 years of working on web initiatives, ideally in fintech

Ability to handle the fast pace of a startup while working effectively within the constraints of a regulated industry

Strong collaboration, prioritization, and project management skills with high attention to detail

Data-driven, with a passion for experimentation that drives actionable insights

Growth mindset, willing to roll up sleeves with the belief that the buck stops here

Experience with SEO optimization tools such as Google Search Console, Ahrefs or SEMRush

Expert with CMS systems, including headless

Advanced written and verbal communication skills

Oh, and don’t worry, we’ve got you covered!

Medical, Dental, Vision, Disability and Life Insurance

Flexible PTO policy

Remote work

Generous equity package

401K with company match

Parental leave

Continuing education and professional development

The excitement of joining a high-growth Insurtech company and seeing your work make an impact

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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