Marketing Manager

About our client

Our client is a an OTA company with years of experience and presence in India, the Philippines, Indonesia, Singapore, and UAE.

Responsibilities

Content Strategy, Research & Implementation

Develop and implement successful community initiatives incorporating engagement, content, and two-way communications across social media platforms for all community segments.

Discover trending topics, community needs, and interests across social media adjusting content and messaging.

Collaborating with cross-functional teams (Sales, Product, Operations & Legal) to craft effective and relevant social content

Social Media Marketing

Creating, managing, and growing the company's presence through blogs, Twitter, Facebook, LinkedIn, Instagram, and other strategically relevant online properties.

Build conversation with other social influencers and media in the space

Work closely with the team to plan and execute an engaging social content pipeline across channels and maintain a calendar

Community Relations

Manage and monitor online feedback / reviewing discussions across social media and address important mentions in real-time through reply, probe, escalation, and documentation

Analytics & Reporting

Define metrics for the social channels and campaigns

Use analytics and other measurement tools to provide reports on metrics and campaign feedback on a periodical basis with performance and actionable insights for leadership

Continually find ways to improve on those metrics through testing and new initiatives

Business Development

Responsible for strategic business development and sales through social media

Requirements

5 years of experience in market research, social media / digital marketing, online communities or consumer insights

Thinks strategically, but stays on top of tactical execution

Good in numbers and analytics, reports

Ability to collaborate effectively with internal stakeholders and external partners

Internet and technology savvy; experienced with blogs, social networks, mobile apps, etc.

Strong writing and communication skills in both English and Indonesian

Strong proofreading and grammar skills in both English and Indonesian

Proficient in Microsoft Word, Excel, PowerPoint, SEO, Google Analytics