Director, Digital Communications

Job Description

The National Association of Counties (NACo), representing America’s 3,069 county governments with 40,000 elected officials, 3.6 million county employees and more than $660 billion in annual community-based investments, seeks a Director of Digital Communications.

Under the direction of the Director of Strategic Communications and working collaboratively across teams, this position leads NACo’s digital and multimedia efforts to advance the association’s objectives in membership engagement, policy advocacy and thought leadership.

Position Responsibilities and Activities:

Manage and oversee the NACo Digital Communications Team, responsible for NACo’s website (NACo.org), social media platforms, email marketing campaigns, video production, and live streaming

Develop and execute digital content strategies that align with NACo’s goals in membership engagement, policy advocacy, and thought leadership, combining a drumbeat of effective digital communication with key moments of heightened engagement

Handle the management of a Drupal-based website, requiring technical proficiency in HTML, CSS, and JavaScript, as well as content strategy and an eye for UI design

In collaboration with other members of the team, create custom interactive webpages for NACo’s flagship reports, programs, and events

Utilize digital tools and software such as Photoshop, Premiere, Illustrator, and InDesign to support the team in creating compelling digital content

Oversee the team member responsible for the NACo Achievement Awards, managing the marketing plan, application, and judging processes for a decades-old revenue-generating program

Manage the digital communications budget, ensuring all projects and deliverables are completed within allocated resources

Collaborate effectively across all NACo departments to integrate digital communication strategies with overall organizational goals

Performs other duties as assigned

Knowledge, Skills, and Abilities:

A degree in communications, media, political science, or a related field – advanced degree preferred

Proven experience in digital media management, preferably in a leadership role.

Strong technical skills in web development, video production, and use of digital design tools

In-depth knowledge of the hardware and software used in video production and live streaming

2+ years direct manager experience for social media and email communication teams

Excellent project management skills, with an ability to lead and manage a team

Ability to manage multiple projects simultaneously and meet tight deadlines

Excellent communication and interpersonal skills, capable of working collaboratively across various departments

5+ years of experience in the fields of digital content strategy, digital communications, or policy communications

Working Conditions:

Hybrid work schedule is available, with minimum requirement of 2 days in the office to collaborate

Some travel required

Application Procedures:

Persons interested in this position should submit a resume with salary requirements to:

Why Work a NACo:

Our vision is healthy, safe, and vibrant counties across America. Counties play an integral part of the intergovernmental responsibilities among federal, state, local and tribal government officials. We are guided by the belief that stronger counties result in a stronger America.

NACo is committed to fostering a diverse environment and is proud to be an equal opportunity employer. Our jobs are open to all applications regardless of race, color, sex, gender, sexual orientation, age, religion, national origin, marital status, pregnancy, disability, military status, or any other basis prohibited by federal, state, or local law.

Teammates of NACo enjoy a fun and challenging environment with a wide range of competitive benefits, including comprehensive medical, vision and dental insurance; generous paid leave and federal holidays; transportation subsidy; tuition assistance; 401(k) match, pension plans, group life insurance, voluntary payroll deductions for pet insurance and credit union membership, and short/long term disability coverage including applicable parental leave.

We are passionate about advancing excellence in public service to help people and places thrive across America. We embrace and respect our diversity of experience, heritage, and thought and strive to cultivate an equitable workplace. As outlined in our Values and NACo Norms below, we pursue our mission through a ONE NACo mindset of genuine care, empathy, and respect for each other, our partners, and our members.

Join us as we advance excellence in public service to help our local counties and communities thrive.