Regional Trade Marketing Manager, Africa & Middle East

REQUIREMENTS

Matric, masters degree in business administration or marketing

At least 5 years experience in sales, marketing, trade marketing, business development (FMCG)

Solid knowledge in financial & administrative processes

Ideally experience in luxury goods, retail or FMCG

Rigor, accuracy, and respect of deadlines

Strong level of energy, enthusiasm, entrepreneurship, and autonomy

Curious, hard-working, and hands-on

Management, leadership, analytical & effective planning skills

Result orientation and problem-solving capabilities

Excellent communication and interpersonal skills in English, a team player

International exposure and multicultural background are a strong plus

Travel across the region (25-30% of the time)

DUTIES

Strategy & Brand Planning

Provide input and market insight to lead all trade marketing activities across Africa & Middle East markets to maximise brand image, sales & profitability.

Create and implement strategy for building the best visibility and distribution in On & Off Trade channel

Provide commercial analysis and highlight implications - industry data, category, competitors, distribution, pricing etc. to make recommendations.

In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieve 6% in Sales value.

Analyse data from trade marketing reports, research, retail audit and customer sales

Based on information collated give input into channel specific trade marketing plans which meet the companys market, brand/promotion objectives reflecting the needs & priorities of the trade channel.

Develop and implement cycle/ quarterly activation plan in line with strategic brand plans, providing 360-degree execution.

Consumer & Customer Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create programmes with local cultural relevance.

Trade Marketing

Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales & profitability

Develop sales activity objectives for the Region

Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations

Drive portfolio merchandising, visibility, POS, and tailor-made projects to maximize brand image and innovation vs competitors

Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies

Support markets with creative designs, coordinate production and implementation

Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional, market & global (Maison) stakeholders

Manage and co-ordinate stakeholder visits and ensure markets and brands are optimally represented

Trade Promotions Development / Project Evaluation

Ensure development, implementation, and evaluation of trade promotions for National, Local Key & On Trade Customers

Quarterly and bi annual reporting of trade marketing KPIs

Provide post evaluation analyse of results On & Off Trade activities

Evaluate results and recommend proper promotion mechanics.

Create reporting base in On & Off-Trade channels: photo, results, timing, POSM, etc.

Lead, implement and upgrade on time all necessary information in MHPS.

Budgeting / New Venture Brands / E-Retail

Generate promo-strategy plans with Brand managers for planning budgets.

Drive increased focus on new brands across the Region by delivering right tools for trade activations to drive growth ambitions

Develop and implement e-retail tools in line with global

Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities

Salary: R negotiable dependent on experience

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