Senior Analyst - Digital Analytics

There is an opportunity for a to join the Ford E-commerce team and support our digital automobile customer journeys. As a senior analyst, you will be responsible for analyzing and optimizing digital customer journeys to improve our online customer experience and increase conversions.

To thrive in this position, should be a self-starter with strong analytical, problem-solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations. Success in this role greatly depends on your ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.

You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions. If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Your key responsibilities include reporting and measurement of eCommerce initiatives, customer transactions, and journey lifecycle measurements. You will work across domains and partner with business and agency teams to set up robust measurement plans for key KPIs, analyze and prepare insights and work with our Global Data Insight & Analyticspartners to propose recommendations and present insights to the marketing business.

RESPONSIBILITIES

As the you will support cross-functional team members across Ford with eCommerce and web customer journey analytics.

Collaborate with cross-functional teams including marketing, product, and development to implement website and mobile changes

Engage with businesses, and influence their strategic decisions based on analytics insights.

Become an expert in the assigned domain area and make recommendations for measurement plans per the business goals.

Develop and maintain a deep understanding of our digital customer journeys and user behavior across all channels (website, mobile app, social media, email, etc.)

Analyze website traffic and user behavior to identify areas for improvement in the customer journey

Support measurement of A/B and multivariatetests to optimize the website and mobile experiences and increase conversions

Design, develop, and deliver reporting instruments, dashboards, and ad-hoc solutions using tools (semantic layer, analytics, dashboards, report definitions) to communicate key metrics and insights to stakeholders

Create comprehensive and clear presentations for business partners and senior leadership, in the form of analytics dashboards and insights decks

Conduct deep dive analysis on various product offerings along the online purchase journey and provide insights to help businesses with strategic planning

Seek opportunities to improve the reporting processes, data collection, and delivery methods

Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context

Stay up to date on industry trends and best practices in web analytics and apply them to our digital customer journey analysis

QUALIFICATIONS

Bachelor's Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field

Minimum 5 years of experience in web analytics or digital marketing

2+ hands-on expertise in web analytics tools such as Adobe Analytics or GoogleAnalytics

2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting toolsto build self-serve reports, and ad-hoc packages, and managing data flow, filters, and workflows

2+ years utilizing SQL and visualization tools like Tableau, DOMO, Looker, Datorama, Qlik Sense or Power BI

Our preferred requirements:

Advance Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field

Ability to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges.

Prior experience on Customer-facing websites

Understanding of user behaviors on automotive OEM eCommerce experiences

Able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities

Inquisitive, proactive, and interested in learning new tools and techniques

Evidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a story

Excellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment

Passion for customer experience and continuous improvement

Full time