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Business Manager - eCommerce

Company:
Redington Gulf
Location:
Chennai, Tamil Nadu, India
Posted:
April 18, 2024
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Description:

Demand side revenue responsibility for the BU X Market on the platform

Develop quarterly sales plan Monthly merchandising calendar

Create customer cohorts - use customer data analysis to come up with cohorts which are mutually exclusive collectively exhaustive basis lifetime purchase data by brand, product lines, revenue, margin

Owner of merchandising / catalog on the platform by customer cohorts

Create inventory requirement forecast as per current sales trends to make sure top sellers are always in stock

Collaborate with PG teams for ensuring pricing availability is always up to date

Secures online first - new brand selection for multiple subcategories

Dives deep into inputs and understands the downstream impact of changes to pricing, selection, and convenience for multiple subcategories

Help the partner eco-system transition to online commerce by coming up with insights which can help drive the behavior change led by strong proposition for the customers

Track and analyze product assortment, category performance and path to purchase. As well as, product reviews, cross-sell functionalities performance and market competition trends identifying opportunities to drive purchase and creating customer-centric web merchandising decisions

Enhance the customers purchase and search journey keeping in mind business/vendor marketing strategy

Come up with recommendations on driving incremental revenue or margin by building rationale for cross sell, up sell, higher margin products from total available assortment

Collaborate with platform development and brand (product) team understanding their vision and provide quantitative and qualitative insights

Collaborate with CRM team to activate campaigns based on merchandising calendar

Full time

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