Digital Analytics Lead

DIGITAL ANALYTICS LEAD

MARKETING AGENCY

$120,000 - $140,000

REMOTE

THE COMPANY

Harnham is partnered with a mission-driven digital agency in NYC focused on web optimization and digital analytics for a broad range of clients, including non-profits. This agency is not new to the game, having been around for more than 20 years!

THE ROLE – Digital Analytics Lead

As Digital Analytics Lead, you will be working directly with clients to define what is possible and what they need. You will be working hands-on throughout implementation – handling it end to end with various tools and technologies. Though the team is currently small, you will also be building out a team in short order while pushing the envelope of how the agency and their clients utilize data!

RESPONSIBILITIES

Develop and execute a comprehensive digital analytics strategy aligned with business goals.

Define key performance indicators (KPIs) and establish benchmarks for digital properties.

Utilize advanced features of Google Analytics to track and analyze user behavior across digital platforms.

Implement and manage custom tracking solutions to gather relevant data for informed decision-making.

Conduct in-depth analysis of digital data using SQL and Python, providing actionable insights and recommendations.

Prepare and present regular reports to stakeholders, highlighting key performance metrics and trends.

Engage with external clients to understand their analytics needs and objectives.

Collaborate on the development of tailored analytics solutions to meet client requirements.

Implement and maintain a robust tag management system to ensure accurate data collection.

Collaborate with web development teams to deploy and validate tags for new website features and updates.

Work closely with marketing, UX/UI, and development teams to align digital analytics efforts with broader business objectives.

YOUR SKILLS AND EXPERIENCE

Hands-on proficiency with Google Analytics and Google Tag Manager is required.

Deep understanding of using raw data to draw insights, including the entirety of the data and analytics landscape.

Experience leveraging SQL and Python in a commercial setting is required.

Great communication skills and the ability to communicate trend analysis to both technical and non-technical audiences.

Ample experience utilizing multiple BI tools, such as Tableau, PowerBI, Domo, Looker, etc. needed

Previous experience within an agency/digital environment is strongly preferred.

BENEFITS

As a Digital Analytics Lead, you can expect to earn up to $140,000 basic salary (depending on experience) and highly competitive benefits.

HOW TO APPLY

Please register your interest by sending your Resume to Daniel Macdonald via the Apply link on this page.

KEYWORDS

Google Analytics, Google, Campaigns, GTM, Google Tag Manager, Agency, Digital, Analytics, Digital Analytics, Tableau, PowerBI, Looker, Trend Analysis, Campaign Optimization, Insights, Statistics, Marketing, Advertising, Social, Display, Performance Marketing, Stakeholder, Stakeholder Management, Trend, Trends, Analyst, Manager, SQL, Python, ETL, Data