Account Executive

Good Giant is the top gaming-focused advertising agency in the country. With four offices and more than 110 professionals, our client portfolio is concentrated on casino resorts and complemented by a mix of high-profile brands in CPG, technology, healthcare and finance

DESCRIPTION

The Account Executive role is responsible for the day-to-day management of several different properties under the umbrella of a large casino gaming account. This role is a client contact, handling all requests related to the brand(s) which the person manages. Knowledge and experience in the casino gaming industry is preferred. This position is located in Mobile, AL and reports to either an assigned Account Supervisor or the Director of Account Service.

RESPONSIBILITIES

Gather information on clients, products and competitive set necessary for agency education and start-up meetings

Initiate new campaign and project requests, including creative brief development as needed

Assist team members in reviewing creative product to ensure it remains on strategy and adheres to client identity

Identify and understand trends within client markets and industries

Proactively contribute ideas and input on client projects including providing client research and industry-specific information

Quickly and accurately convey client changes and feedback across various departments as necessary

Oversee daily client management

Maintain a positive relationship between the agency and client

Gather information on clients, products and competitive set necessary for agency education and start-up meetings

Provide thought leadership in the areas of direct marketing, digital marketing, social marketing, customer relationship marketing, data driven marketing, integrated communications, testing and analysis

Solves client issues, independently when possible. Consults with Account Supervisor as needed

Assist with monthly billing process for each property as assigned

Provide clients with budgets and estimate updates

Keep supervisor informed of key initiatives and/or account concerns

Travel to the client’s location(s) as needed

QUALIFICATIONS

THE BASICS:

Excellent communication/presentation skills and ability to build relationships

Organizational and time-management skills

Must have 3+ years of experience within an advertising agency or comparable industry

Must have strong interpersonal skills

Experience with integrated marketing campaigns, including direct mail, SEM, applications, social media, website development, email distribution, and promotions

Bachelor’s degree in advertising or marketing is preferred though equivalent experience is acceptable

Outstanding client service and relationship building skills

Strong willingness to learn and roll up sleeves in a fast pace environment

TECHNICAL SKILLS:

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Knowledge in Keynote and Adobe InDesign a plus

Prior experience working in a project management software solution preferred