Marketing Manager

JOB SUMMARY

The Marketing Manager of Search Engine Optimization (SEO) for Financial Services and operations lead will play a key role in both leading strategy for the Financial Services products, held accountable for channel level KPIs and acquisition goals, as well as a critical role on the Search team leading all SEO operations including reporting, technical support and select agency relationships.

JOB DUTIES

SEO lead for Financial Services playing point with the line of business lead.

Responsible for developing strategy, implementing recommendations, and reading out on results for SEO in partnership with an external agency.

Accountable for hitting Financial Services organic search KPIs and goals.

Regularly report on Organic Search performance, across all lines of business, including observations, insights, and recommendations for enhancements to approve overall effectiveness.

Collaborate with internal stakeholders on audience segmentation and tracking strategies across all lines of business.

Own technical and executional support on Ratings & Reviews across all lines of business including owning the vendor relationship with Bazaarvoice and technical implementation with .com.

Own RIO agency relationship for Local Listings across all lines of business and main point of contact for operations and troubleshooting.

Overall internal SEO operations lead across all lines of business.

Own and lead strategy for Software products in retail paid search in partnership with the line of business and directly with retail partners (no agency support).

JOB REQUIREMENTS

Bachelor’s degree in Marketing, Business, or other related field or an equivalent combination of education and experience

Deep knowledge of SEO with at least 4+ years of experience managing SEO

Broad-based knowledge of AdTech/MarTech platforms with experience SEO measurement and reporting

Ability to manage multiple projects simultaneously while adhering to established timeframes

Ability to balance short and long-term priorities

Experience managing agency and vendors

Outstanding communication skills across all levels of the organization

Demonstrated analytical skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story

Budget management experience

Proficiency in MS Word, Excel, and PowerPointAbout H&R Block...

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve grown to have approximately 12,000 offices throughout the United States and around the world.

We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.

H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.What you'll bring to the team...

Experience with Fintech and Financial Services Marketing strategies

5-7 years consumer marketing experience with 4+ years of directly managing the SEO channel#hrbjob