Content Strategist

The Company:

El Dorado Group is a team with diverse expertise but a singular mission: to deliver digital marketing campaigns that propel our clients’ businesses forward. We are strategists, designers, writers, and media buyers adept at combining thoughtful planning, operational understanding, and on-point messaging to drive results.

El Dorado Group might be the place for you if you’re naturally curious, entrepreneurial, and relentlessly desire to test, learn, and optimize. You might also benefit from best-in-class infrastructure.

The Role:

This mid-level position requires a solid ability to evaluate website content across all brands, paying close attention to content brevity, currency, relevance, compliance with brand guidelines, web design, and proper use of images, graphics, and video assets. As the Web Content Strategist, you will lead website initiatives to drive growth, optimize customer journeys, and manage the content across all brand websites. You will be the go-to authority on website best practices, UX, and SEO. The perfect candidate combines creativity to develop fresh, compelling website content strategies with analytical skills to effectively measure strategy efficacy, read data, and optimize content for SEO efforts.

What We Are Looking For:

We’re seeking a freelance content strategist with at least five years of experience to support our in-house team. This role is part strategist, analyst, writer, and editor. The scope of responsibilities pertains to website projects, though it could apply to various digital initiatives. The position will collaborate with the in-house content strategy, digital, and account teams and report to the Content Strategy Director.

Core Responsibilities:

Audit websites against client-stated objectives and user data to determine site content needs

Mine site analytics and user surveys and conduct competitive analyses to ID strategic opportunities

Develop strategies to deliver practical, usable digital content based on best practices, audit findings/analytics, and client marketing objectives

Lead development of website architectures, content templates, and implement of search engine optimization strategies

Create digital style guides

Conduct user testing to determine that content is tailored to the needs of audiences and in plain language

Work with design to develop user journeys, personas, and lo-fidelity wireframes to clarify content goals

Create and document taxonomies to categorize the content

Conduct Search Engine Optimization audits, reviews, and content updates

Can, if needed, also write/edit SEO-friendly site copy based on a detailed content strategy

Our Ideal Candidate:

5+ years of experience planning for and working with digital content

At least five years of experience planning for and working with digital content

Understanding of content strategy principles and practices

Familiarity with keyword research and SEO best practices

Experience augmenting workflow with AI and/or programmatic content

Experience working in CMS

Update, maintain, and archive web content

Sharp attention to detail and organizational skills

Experience with analytics tools and reporting in Google Analytics, Microsoft Excel, or Google Sheets

Strong communication, oral, and written skills, necessary to present data and reports clearly to internal teams and present effectively to clients

Adaptable to shifting timelines, changing scopes of work, and occasional high-pressure situations over the lifetime of client campaigns and annual sales seasons

Self-motivated to learn quickly and without constant direction; able to find answers to common problems while working independently

Extremely organized, systematic, and able to identify and address issues

Punctual can meet deadlines promptly

This job has the opportunity to transition to full-time.