VAS Category Manager

Key Responsibilities

1. Drive Airtel Services Revenue

Complete management of Airtel Specials (VAS channels), Increasing ARPU, subscriber base, penetration over DTH active base and achieving revenue targets day

Responsible for acquiring customers on Airtel specials, and ensuring they continue their subscription

2. Content partnerships and Regional content management

Benchmarking vs competition, consumer insights from broadcaster, getting content slate across all regions, and decoding what content works for which cohort

3. Drive On-screen and digital VAS sales

Responsible for growing the portfolio using digital acquisition methods as well as DTH on-screen inventory

4. Driving OTT Subscription for Airtel DTH

Ownership of OTT monetization on DTH base

5. Xstream TV channel ownership

Run promos on Xstream TV screen (Banner, rails etc) to increase revenue extraction from DTH subscribers