Digital Marketing Executive (Organic Search)

Company: Trycon Technologies Private Limited

Job Title: Digital Marketing Executive (Organic Search)

CTC: INR 3 - 6 LPA

Location: Delhi-NCR

About the Company

We, at Trycon, believe that products bring real value and want to see India become a Product Nation. We want the world to use off-the-shelf scalable software products made and handcrafted in India.

To make a Product Nation, the simple first step is a product. Scanova, our flagship product, is a QR Code Management tool that allows businesses to create, design, manage, and track QR Code-based interactions. We also built a suite of products that revolve around QR Code technology—QR API (QR Code Generation API), QR Batch (Bulk QR Code Generator), and Ticket Generator (Secure Event Ticket Generator). With an increasing demand for QR Code technology and related use cases, the company will continue to invest in scalable products that will help the company become a leader in the offline-to-online technology space.

All Trycon products are software-as-a-service tools (web and mobile applications) that are handcrafted in India and used by professionals and businesses across the globe. Over 2,000 businesses including Amazon, Cisco, Intel, HCL, Diageo, Samsung, Adobe, Hike Messenger, Aon Hewitt, Johnson & Johnson, Marriott, Hilton, and McDonald’s, from about 114 countries use Scanova products for promotional and operational use cases.

Since its inception, Trycon follows the 'lean startup' methodology and builds products iteratively to align with customer success. Each iteration follows a rigorous process of understanding customer requirements, problem-solving, specifying requirements, designing, software development, quality control, and customer success.

This process helps us build world-class software-as-a-service products that are fast, secure, scalable, sustainable, and resource-efficient.

About the Role

We are looking for a Digital Marketing Executive who can assist the marketing department with search engine optimization activities. The Digital Marketing Executive will be a part of our company’s marketing team, which includes the Marketing Manager, Senior Digital Marketer, and Content Marketers.

The Digital Marketing Executive will ideate, execute, and monitor the company's SEO strategy to improve product visibility across all key search networks. To achieve this, the candidate shall have to look for chances to optimize website architecture, content, linking opportunities, content strategy, and more.

To succeed in this role, the candidate should have excellent communication and strong analytical and problem-solving skills.

Job Responsibilities

The Digital Marketing Executive will be responsible for:

Establishing and maintaining an SEO plan to increase organic visibility

Performing recurring technical SEO audits to detect problems early and fix them

Keeping track of the most recent SEO trends, best practices, and strategies to create an up-to-date strategy

Performing periodic competition research and analysis

Observing market demand to generate content ideas

Keeping monthly performance reports up-to-date

Eligibility Criteria

The ideal candidate should possess the following skills:

(Required) Graduation in B.Tech, B.E, BCA or B.Sc (preferably in CSE/IT) from a reputed institution with a minimum of 65% or 7 CGPA

(Required) 0-1 years of prior experience in SEO management/Digital Marketing

(Required) Excellent command over the English language - written and spoken

(Required) Ability to work with MS Office for reporting and documentation

(Required) Self-motivating and problem-solving attitude

(Required) Strong analytical skills and self-learning

(Good-to-have) Time management and organizational skills

Job Benefits

As a part of your compensation, you will be offered the following:

Salary: CTC INR 3 - 6 LPA

Working Days: Monday - Friday

Flexible working hours (9 hours per day)

Hybrid Working Model: Work from home/office/both

Medical Insurance

Employee Provident Fund (EPF)

Total number of leaves in a year: 24 (in addition to gazetted holidays and weekends)

Access to company culture including employee engagement events, outings, trips, learning sessions, and freebies

Srishti Gupta

Recruiter, Human Resources