Head of Marketing

Grow Your Staff is seeking a Head of Marketing for Fuse Capital, a Debt advisory firm based in London, United Kingdom. The position is a full-time opportunity in Hyderabad, India, or someone willing to relocate.

The role will have excellent growth opportunities. You will work directly with the team based in the UK.

Experience required: 10+ years

CTC: up to INR 45 LPA

Location: On-site (Hyderabad)

Time- 2:00 pm- 9:00 pm (Monday - Friday)

Type of employment- Full-time

Responsibilities

Lead, manage and mentor a high-performing marketing team, fostering collaboration, and ensuring team members are aligned with company goals

Utilise deep expertise in HubSpot to optimize the marketing automation, lead nurturing, and customer relationship management efforts, along with staying up to date with its latest updates

Identify and build relationships with key stakeholders and partners in the B2B space to develop and execute marketing strategies tailored to the target audience

Develop, manage, and optimize the marketing budget, ensuring efficient allocation of resources to maximize ROI

Regularly analyze and report on the performance of marketing campaigns against budgetary goals

Develop and implement comprehensive marketing strategies (Identify market trends, competitor activities, and emerging opportunities) that align with the company’s overall business objectives and refine marketing strategies proactively

Plan and execute marketing campaigns, tracking KPIs and adjusting strategies for continuous improvement

Oversee the creation and distribution of compelling content across various channels to engage and convert prospects

Drive brand awareness and consistency by developing, maintaining, and ensuring all marketing collateral and communications align with the brand’s identity, value, and brand guidelines

Use data-driven insights to measure the effectiveness of marketing initiatives and make data-based decisions for continuous improvement by implementing A/B testing and other analytics tools to optimize marketing performance

Conduct market research to identify customer needs, market trends, and competitive landscape and use research findings to inform product development and marketing strategies

Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure a unified approach to achieving company goals

Requirements

Hubspot

Source Scrub

Digital Marketing

Zoom Info

Liaising with the Board to drive company strategy

B2B

A/B Testing

HTML

CSS

JavaScript

Adobe

Social Media platforms

Qualifications

Bachelor or Masters degree in Marketing, Business, or a related field

Proven experience in a leadership role within marketing, with a minimum of 5 years of experience

Experience with a notable startup is preferred

Demonstrated ability to manage budgets and deliver results within allocated resources

Lead generation and management experience

Excellent leadership skills and the ability to work as part of a team

Knowledge of debt and equity is a bonus

PLOT NO. 1253, ROAD NO. 63, JUBILEE HILLS, Hyderabad, Telangana, 500033