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Product Marketing Specialist

Company:
Apex Recruitment Services
Location:
Warwick, Warwickshire, CV34 4DB, United Kingdom
Posted:
April 16, 2024
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Description:

Product Marketing Specialist 24:month Contract Location: Warwick Are you ready to take your marketing expertise to the next level?

Join us for an exhilarating 24:month journey where youll play a pivotal role in building and delivering a compelling category go:to:market plan, ensuring appropriate positioning and messaging, backed up by a deep understanding of markets and the competitive landscape, and supported by customer insights.

Our client is a global organisation and world leading provider of innovative technologies to the automotive sector operating in over 24 countries.

Key Responsibilities of the Product Marketing Specialist Market Analysis: * Customer insight and research.

* Understanding of competitive and market landscape.

* Understanding of key market and channel trends.

Go:To:Market Strategy: * Creation and ownership of customer:centric go:to:market strategy.

* Definition of appropriate segmentation, targeting, and positioning plans.

* Leadership in market launches of new products.

Category Communication Plan: * Definition of key messaging.

* Leadership in implementation of category communications and content marketing plans.

Financial and Market:Share Growth: * Implementation of tactics to achieve revenue, profitability, and market share growth.

Continuous Improvement: * Category Subject Matter Expert (SME). * Marketing leader for process development and implementation.

What Were Looking for in the ideal Product Marketing Specialist: * Qualification in Marketing and/or Business * Minimum of 3 years experience in a marketing role (category marketing / product marketing specialist / trade marketing), preferably in the Automotive Industry.

* Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers and business metrics to generate strategies and produce positive results.

* Experience of working in a marketing environment in a multi:country role with a strong focus on customer interaction and engagement.

* Demonstrable experience and capability in turning trends, data, and insights into marketing strategies, tactics, and creative messaging.

* Keen problem:solving skills and a willingness to take on complex challenges.

* Excellent communication skills.

* A full UK driving licence as the role will involve travel.

Benefits for the successful Product Marketing Specialist: * 25 days holiday plus bank holidays * Healthcare plan (discounted medical and cash back scheme) * Pension: company will match personal contribution plus 6 (up to a maximum of 9) * Bonus: 8 (dependent on annual company and individual targets being met) If the sounds of the above and the potential of working for a global company excites you this could be the role for you To show your interest in the Product Marketing Specialist role please Apply Now with a copy of your CV.

Should you be successfully shortlisted a member of our Team will contact you to discuss the role in more detail.

All applications are treated in the strictest confidence.

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