Marketing Content Writer

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Job Description

Marketing Content Writer

Based out of Manila; Onsite / Office-based

Aptean is a dynamic, fast-growing organization dedicated to bringing specialized software solutions to customers across a wide array of industries. We are proud of our fast-paced and results-oriented culture where creativity, flexibility and reliability are essential.

Who?

Aptean’s marketing team is searching for a Content Writer that will be responsible for developing relevant and creative content to support lead generation initiatives through various channels. This role requires extensive B2B experience editing, writing and repurposing content that resonates with multiple audiences such as customers, partners, prospects as well as internal stakeholders. The role will be very active cross-functionally with other marketing team members, product management, sales and other subject matter experts throughout the business. The Marketing Content Writer will report directly into the Senior Manager, North America Field Marketing based out of Alpharetta, GA, USA.

What?

Principal Duties and Responsibilities

Manage multiple projects and create compelling, engaging content while focusing on quality and maintaining consistency. Specific content will include, but not limited to:

Company websites/landing pages

Email campaigns

Blogs & Thought leadership articles

Whitepapers

Case studies

Newsletters

Videos

Infographics

Brochures/Datasheets

And content related activities for other asset types

Exhibit strong writing and editing skills with proven ability to ensure best practices in messaging and writing

Effectively handle both business and technology aspects of marketing content – convert complex technical information into appealing, easy to understand marketing content

Collaborate and work effectively in large, complex organizational structures & cross functional/regional teams with rapidly changing requirements and shifting priorities to deliver projects within specified timelines

Research and parse valuable data from existing content and liaise seamlessly with in-house subject matter experts (SMEs) to develop meaningful content

Research trends, news, and social media content for strategic use in content development

Plan new and engaging pieces of content

Create eye-catching and engaging headlines

Support other lead generation projects as required

Education and Experience

Skills and Abilities

Impeccable command over grammar with excellent copy-editing skills

Creative thinker that understands how to correctly position the right message to the right audience at the right time

Excellent copy-writing ability and history creating unique content

Effective organizer capable of managing different projects and timelines simultaneously

Familiar with keyword research and search engine optimization

Proven ability to follow plans and pivot quickly if necessary

Excellent interpersonal skills

Hard-working, determined self-starter

Ability to manage stakeholder relationships to meet and exceed timing and budget goals

Knowledge of business and industries across the region – moderately good comprehension of technology trends across industries

Knowledge of brand branding, marketing blitz and promotions

Proficiency in Microsoft Office products

Join the A-Team and experience the A-Life!

R8698